Request: Create graphic elements of a grocery bag filled with groceries.Draw specific groceries raw and then draw a plate with completed meals. Once all the graphics are drawn, create a 3 second intro animation of the grocery bag, and finally create a logo version of the graphics in black and white and in color.
Professor: Lydia C. Steinman
Project Managers: Suloni Robertson
Process: After having meetings with Professor Steinman a plan was made on how to approach the branding for this class. First, I was to make the graphics to be used in an intro animation that would be displayed in the beginning of the student recipes that would be used in the website. The second task was to actually animate the graphics and finally create a logo representation of the graphic.
First I had to establish the chalk style to be used for this graphic.
Create all the elements of the graphic and have them arranged to get approval from professor. This process was long and involved having to do many iterations to get the overall feel just right.
After getting confirmation from Professor Steinman, I was given the OK to proceed with the animation. After I created the base animation I passed it along to the audio team where Jacob Weiss added in the sound effects and passed it on to video team where Griffin Smith finalized the necessary changes.
After the animation was completed I was ask to create a logo version of the graphic. This means something cleaner that when scaled to different sizes would still be recognizable. I was asked to create a black and white version and a colored version. I created 4 drafts for Professor Steinman to choose from.