Design Services Brochure

Last week, I worked on creating a brochure with the goal of making a piece of eye-catching print media. My first design was clean and minimal, but not very dynamic. This week, with some feedback from De’sha, I was able to push the movement in my brochure and tweak the user experience so that the flow of information was better. The end result is a more logical brochure with greater visual appeal and flair without sacrificing usability. Finally, I made some edits to incorporate the collage into the rest of the brochure instead of as a separate page and tweaked the color scheme to better match LAITS branding sensibilities.

Version 1

Version 2

Version 3

Basic Training: Shape and Pattern

In this training, I reviewed the principles of shape and how to create patterns in illustrator. As a final exercise, I practiced creating hierarchy through the use of shape, relying minimally on typography and color.

Custom Course Training Complete!

I’m proud to announce that my training for Custom Course Graphics has wrapped! After many rounds of iteration to make it just right, the graphics for the fictional Twentieth Century Art course are now perfected. Please take a look below at the finished graphics.

09/11 - 09/15

Humming Along

This week at work, I made incremental changes to my Custom Course Graphics. In the meantime, I began work on some other trainings. As the projects begin to take on their own blog posts, you’ll see less of them in these weekly updates. The last time I studied the Elements and Principles of Art (or Design) was in high school, so re-learning them for this training was a walk down memory lane. I have changed a lot since I last studied them — after all, it has been three years of design schooling at UT for me! I also had a good time creating my own color wheel to illustrate what I learned about Color Theory in Basic Training. Taking inspiration from Jony Ive’s Terra/Astra Carta seals, I created a tongue-in-cheek latin color wheel.