Activity: Sketch logos, draft in Photoshop or Illustrator, transform into a favicon, and mock up the design on different items. https://leilanimcabello.myportfolio.com/

This project’s purpose is to put oneself into words and distill the essence of a personality in written and visual language. It allows one to distill their personality, values, and aesthetic preferences into a simple and effective visual representation. By creating a wordmark logo of myself, I was able to establish a strong visual identity that can be used across various platforms, from social media to business cards.

Creating a wordmark logo requires a deep understanding of typography and branding.  Throughout the process, I experimented with various typefaces and layouts to find the perfect balance between readability and aesthetics. The challenge was to create a wordmark that not only looks visually appealing but also aligns with my personality and style. I went through numerous trials and errors, testing different font weights, styles, and colors, until I arrived at the final design. The process taught me the importance of paying attention to every detail, from kerning and leading font selection, to creating a cohesive and memorable logo.

To me eyes are a form of looking into the soul, you can read so much about a person by looking into their eyes. I have a fond attachment to them which is why I decided to incorporate and mimic my own brown eyes into this logo of my name Leilani Cabello. Overall, I feel confident about the outcome of this project. Through understanding the medium and researching how wordmarks work, I believe I conveyed an idea of who I am. I was able to have creative freedom, learn more about typefaces, and understand some basics of Adobe Illustrator.

I decided to take a unique approach to the assignment Activity #1: Creating your Color Wheel. I created a composition of flowers in an art nouveau style with a faded aesthetic to break away from the traditional color wheel concept. This decision stemmed from a desire to challenge myself and take an advanced approach to the project. I saw this as an opportunity not only to fulfill the assignment’s requirements but also to create a piece that could enhance my portfolio and further solidify my understanding of color theory. In selecting the colors for the flowers, I carefully considered the meanings and values commonly associated with each hue. For instance, I chose a soft and muted palette of pastel blues and purples. These colors are often linked to tranquility, serenity, and a sense of balance. While I initially entertained the idea of using bolder and more contrasting colors, such as vibrant reds and oranges, I eventually discarded them because they could have overwhelmed the composition and distracted me from the overall aesthetic. By focusing on hues and adjusting their saturation and brightness, I aimed to create a soft and pleasing composition that would complement the art nouveau style and convey a sense of timelessness and elegance. In summary, this project allowed me to deepen my understanding of color theory and apply it in a creative and unique way

Process:

Process:

UTFC Studio Testing

Project: Backdrop Color Testing
Notes: This past summer I had the opportunity to go into the LAITS studio to do some image testing. UTFC had planned on recording their lectures for the summer and spring so I tested 43 images all by myself, for the most part. For the particular modules I worked on, I had some trouble finding copyright-free images that accurately matched the destination. This led to some research on what landmarks were in these cities/countries and how far the location in the description varied from the location I was looking for.

In the studio, I could see the backdrops in real time and edit them to the correct display such as altering contrast and saturation inside Photoshop. I’ve completed testing, exporting, and attributing all of the backdrops for the respective countries!! Yayy!!!

 

Here’s what one of the finalized backdrops looks like against the original photo. This is in Faʻaʻā, Papeʻete.

Hello world! I haven’t updated my blog in a hot minute since I was the only STA working over the summer but I’m going to include above a quick recap of the projects I thought were interesting!

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