2026 Summer Marketing | History of Football Course Poster

My first summer marketing assignment was to create a promotional poster for the History of Football course. I was instructed to make sure the poster is eye-catching with a strong cover image, so that students walking by will take notice.

★ Design Iterations: Because the project was operating on such a short timeline (the poster needed to be distributed quickly, as it is marketing for the summer), I immediately started creating a polished draft for the poster.

To follow existing visual design guidelines for the course, I used the color gradient and photo assets that were in the course box folder. I was also inspired by the online course promotions for this year and wanted to make the poster look consistent, so I added in some dynamic, rounded lines. I additionally included stars to break up the text and evoke imagery of Texas. 

After creating this draft, I received feedback that the design needed to be a bit more punchy to fully capture the eye-catching effect needed to advertise the course and the bold spirit of football. I was advised to take a look at newspaper headlines for football. Taking these considerations into account, I refocused my design approach to align with a newspaper theme, and created the following designs:

These designs were much more effective at capturing the energetic, bold spirit of football with the typeface and focus on a central image. The client decided to go with the right design, and the design was slightly edited to better emphasize that the “summer and online” aspect of the course.

★ Final Design:

★ Project Status: Completed (04/02/26)

★ Project Reflection: This is the first project I have worked on with such a tight deadline. My first iterations were created on one shift, and the next shift I was asked to finalize the poster. I learned a lot about managing my time and prioritizing both good design and functionality of a product; with such a short working time, I made sure to prioritize including all necessary text and information on the poster, even if the design was not yet perfect. Additionally, I was able to alter the poster to better communicate the exciting, bold nature of the course, making it a more engaging and effective promotional material.

🍓 Week 4: Training Progress 🍓

✧⋆ Helpdesk Place Card Redesign ⋆✧

✧⋆ After showing the last designs to the client, they loved it! 

✧⋆ This card will be placed in over 1,000 classrooms this Summer to help UT faculty and staff. I'm so honored to be contributing in a way that will help UT faculty and staff get the information they need!

✧⋆ Passion Project ⋆✧

✧⋆ Last week's STA meeting we covered how to present properly. I learned that a vital part of presenting is storytelling, to be able to walk the audience through an entire project from start to finish assuming they knew nothing about it is key.

✧⋆ My passion project involves the work I've done with the Texas Cultural Trust! I won't get into too many details, but this project has taught me a lot about how to communicate more effectively with stakeholders.

✧⋆ We learned that the project was out of our scope. We needed to tell our client a more realistic goal, but this only happened deep into the project. Our team had already expressed these concerns way before, but we never talked with the client about these concerns. I took away that I needed to not be so afraid to speak up and not waste anybody's time.

✧⋆ I have presented to my organization who are already aware of many of the details, so having to present this project in front of people who had no context was both a challenge and very helpful.

✧⋆ Tier 3 Course Studio Graphics ⋆✧

✧⋆ I was tasked with making an animated intro for a class of my choice. I decided to go with an informatics course called Online Communities. I started ideating with my iPad, sketching out general placement and icons I was thinking of including.

✧⋆ Storyboard: I wanted to have each icon rotate back and forth in the animation

✧⋆ Final: I decided to make the course name and number look as if it were a message and I animated it like one! I made it so that only the white icons rotated back and forth as I found it too much with every graphic. I went to Illustrator first to make all the graphics, made each layer separate and named it properly, and brought that into After Effects to animate.

✧⋆ Overall ⋆✧

✧⋆ Having to present was really useful! I need to improve on my storytelling and rehearsing beforehand would help me with my stuttering issue and confidence.

✧⋆ I haven't used After Effects too much, so having to animate studio graphics was out of my comfort zone. It was really interesting to learn and I am a lot more comfortable with making keyframes now!