Current Sta
This year, summer marketing is converting the “Seats Still Available” Instagram story into a post. I was tasked with creating a strong cover image and a template to display each individual course.
★ Design Iterations:
🍓 Week 7: Training Progress 🍓
LAITS has been doing a revamp on some of the flyers around the office. So I was tasked with redesigning this flyer at the front desk:
I went to the LAITS style guide to keep their colors and apply the correct logo! For the graphics I knew I wanted a hand pressing down on the bell, so I got to sketching out a few iterations.
I was going for more of a clean aesthetic, so I needed to clean up the outer stroke through Illustrator.
These are the two iterations I have currently, these are still subject to change!
This training explains how shapes can be tied with certain emotions. Here are some shapes I made for certain emotions, rendered both in 2d and 3d!
These are some more somber emotions, where I went for rounder shapes.
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I can’t believe this is my last blog post 🙁
This job has allowed me the opportunity to grow in so many ways and I’m extremely grateful for it. I find myself becoming a better designer overall thanks to all the projects I’ve worked on. Furthermore, there have been many instances where I’ve taken the feedback given to me and applied it to outside of the workplace. Outside of growing as a designer, I believe I’ve become a better leader. Through having the opportunity of leading projects, I’ve begun to learn my leadership style and how to best communicate to my peers when giving feedback or overall direction. All in all, I feel extremely lucky for the growth I’ve experienced during my time here as a Design STA at LAITS!!!
Of course, this job wouldn’t have been so great without the people I work with! I truly enjoyed chatting and getting to know everyone. There is so much skill and talent in the room- I wish I got the opportunity to work with every person on a project at least once! Being able to see everyone’s work was amazing and I feel so lucky to be able to come to work and be so inspired by the people I work with. I’ll miss everyone and I hope to be able to work in another place in the future with a similar atmosphere!!!!
Regarding post-grad, there are a lot of fears there, but I feel so much excitement as well. I can’t wait to see where life takes me. I just hope to remain in the creative space to build my skills further!
Thank you to everyone who made my time here so wonderful. I’ll miss chatting and laughing with all of you. For our newer STAs, I’m sad I didn’t get the chance to know you guys for longer, but I hope you get the same experience as I and more from your time here! Thank you to Lila for being a great friend and manager (I look forward to potentially working with you again!!). And thank you to De’sha for being an amazing mentor. I don’t know anyone who has influenced and encouraged my growth as a professional and as a creative as much as you. Thank you for all you’ve done!! Thank you everyone and goodbye! 🙂
Timeline: 2 Days
Task: Create a logo for yourself
Status: Complete
I wanted to create a logo was simple and carried my minimal style of design.
First, I started by sketching different ideas. I was stuck on this for a while, but then decided to just make some of them in Illustrator and see what happened.
Along the way I got lots of feedback of how I could improve my logo. I tried to mess around with different colors, but ended up really liking the outlined design.
After picking my final logo, I added secondary text and make a few mockups of where my design could be used. In the future I might change the colors, but right now that’s my favorite. I hope this logo represents my desire for simple design, with a polished finish and quality.
Course: PSY 309: Personality WB
Timeline: 3 Days
Task: Create a course poster for any course that is rooted in typography and highlights key course information using hierarchy.
Status: Complete
I wanted to create a poster that was playful using imagery from many psychology courses my roommate takes. I often see letter blocks when peeking over her shoulder, so I decided to use that as my starting point. After much iteration and feedback this is the final poster!
First, I started with a basic layout structure. Then I started creating assets in Illustrator which was a lot of fun. I learned how to make pixel art using the live paint tool.
Before getting to my final design, I wasn’t happy with how the poster looked. There was something very flat about it so I asked for feedback from Lila and she helped me push my design further. I messed around a lot with where to the the “WHY” and how to orient them. I finally settled on the star-step look because it filled the space well while still providing a lot of movement.
After showing my designs to Lila, we decided this was the best design because it followed the color scheme that I had created and had fun movement. Lila also really liked how the mouse connected with the lines to lead the eye through the poster.
I had a lot of fun with this design and I was really happy that Lila kept pushing my designs. There were a few times I got stuck, but in the end I’m happy with the results. If only this would be used for the real course…
Clients: Dell Med x COFA Students
Team Members: Kate Shih and Julie Brandt
Timeline: 2 Weeks
Status: In progress
The clients requested assistance on their capstone project that is a “coffee table” style book that represents the future focused direction of AI in the medical field. Kate and I created several layouts for different spreads requested: Framework/diagram, section opener, front & back cover, copy-heavy body (with pull quotes/graphic) spread. I created several iterations of the section openers and the framework/diagram designs.
Before we got started, we had a rough idea of what the clients wanted and synthesized their ideas with our own to create a moodboard. We wanted clean, versatile typography, so we chose to use Avenir for the body and Lexend for the display font.
After reviewing our designs, they decided to pivot in terms of how we could assist them in completing the book due to their tight deadlines. We moved from designing layouts to sourcing assets that they could use in their book design.
This project was unique in it’s timeline and request. Although I didn’t get to explore layout design as in depth as I would like, I was still able to learn how it feels to work with and for a client.