Summer Marketing updates:

Digital Display Ads: De’sha and I continued to edit down the amount of text on the digital displays because of the limited time frame and size it will be displayed. We made the URL more of a focus by enlarging it and removing additional text.

 

 

 

 

Spring Postcard: Final!!! We wanted the colorful lines to flow into the graduate’s sleeve, leading from the QR code to the $ 500 course sticker. The sticker was changed to have a burnt orange center with a white outline and text to pop against the green background. The back of the postcard remained the same.

 

Summer Marketing Updates

11×17 Poster:

I moved Lorena more to the right, made the URL larger, and removed some body text

 

2nd variation:

 

Digital Displays:

For the Digital Displays based on the Spring postcard design, we wanted the URL to pop more and reduce the amount of overall text (since the ad will only be on a screen for about 8 seconds).

 

These digital Displays match the colors from the 11×17 posters. The URL was also made more of a focus. The top two displays have more text because they specifically advertise the $500 courses.

   

Speedway Banner:

I added the University branding and “TX Residents” disclaimer below the “select $500 courses”

 

 

 

 

A Glimpse into My First Week as a Student Technology Assistant at LAITS

 

My first week at LAITS was fantastic! Spending time in the Development Studio reinforced a clear understanding: systems are the core of a successful team. I appreciate how we seamlessly integrate various applications, ensuring maximum productivity in my role as a Student Technology Assistant (STA).

A typical STA day involves logging into essential applications like Slack for communication, BaseCamp for task assignments, and Harvest for time tracking and progress monitoring. Crafting an intentional plan for each shift, even in shorter two-hour periods, significantly boosts my productivity. Juggling school and work can be challenging, but this simple practice of answering three questions before each shift equips me with the tools to smoothly switch from school to work:

A) What did you do yesterday?
B) What are your tasks for today?
C) Are there any impediments preventing you from completing your work? If not, indicate no impediments.

This reflective exercise empowers me to execute our daily plan efficiently.

A significant aspect of being an STA involves adapting to the organization’s project management tools. These applications, such as Slack for communication, BaseCamp for task assignments, and Harvest for time tracking and progress monitoring, play a crucial role in our daily workflow. Becoming proficient in navigating these platforms efficiently was a key focus during my first week in this role. Following that I started on my training modules, which I will talk about in my next post.

 

The complete suite of applications every Design STA is familiar with

 

 

 

Pre-course video updates!

The video is coming along! I’ve been having a lot of fun with it and see what effects I can add.

One thing I had to change was the style of some backdrops that were used. I was told by my advisor that beforehand, the backdrops looked to realistic to fit in with the rest of the video, so I was advised to properly trace the backdrops in my own style instead of automatically vectorizing them.

Here’s a comparison of how they look.

While it did take a while, I’m glad that I was advised to trace the backdrops. They look a lot more inviting and fitting now

Here’s one of the other backdrops I did.

I’ll be able to post the first draft of the video by the end of the week!

STA Roster Poster Spring 2024

Client/Prof: LAITS
Completion Status: Started on Jan 23
Staff Guidance: De’sha

This week I’ve been working on even more drafts! Sorry for the low quality, I’ve been having trouble uploading my work here.