Training Progress

This week I have been focused on making studio graphics. It’s been a bit of a journey, I ended up with a lot of iterations of the Digital Wall Monitor.

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Moodboarding

I started out trying to figure out a direction for the class I selected (I320 U/S: Online Communities)

The direction that was approved was the first one. So thats what I went with going into making the other graphics.

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Digital Wall Monitor

I had some trouble trying to keep things simple… given the inspiration I wanted to be maximalist, but a background is meant to be a background! Not the main visual. Especially whenever it comes to an online class, you wouldn’t want the background to be distracting. Here are some of my iterations:

This was my first iteration. I was advised that the bottom left was too attention-grabbing and that I should get rid of the numbers, since your eye darts to read it.

I blurred the numbers out of curiosity with how that could look instead of just getting rid of them entirely, but I eventually ended getting rid of the numbers.

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This iteration I really tried making the attention go to the center rather than the bottom left… but it became way too distracting. I needed to tone this down a fair bit.

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This iteration was one of my stronger ones and closets to what the final ended up being. It still felt like a little too much was going on… but I focused on adding more dimension by making the center pop out more as if it were stamped atop of everything else.

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Final Digital Wall Monitor

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Mockup

She shines bright like a diamond

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Overall Reflection

Understanding that the background is meant to support the subject was my most important takeaway. Of course designing very intricate details is fun, but it can adversely work against you. I’ll keep this is mind whenever it is time for me to take on a real class. Simple is better!

2026 STA Presentation Poster

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This goal of this project is to create a poster for the 2026 STA Presentation following an “art gallery” theme. In the project specifications, I was instructed to split the STAs into two posters while still thinking about how these posters would fit side-by-side cohesively.

This was a fun assignment, because I got to explore different ways to present the STAs within an art gallery format, emphasizing their unique poses and expressions.

★ Design Drafts: To get an idea of how I could lay out the posters, I created a few rough sketches on paper. The left sketch was more classical inspired (primarily focusing on sculptures), while the right ones have a more modern gallery look.

I received feedback to incorporate both sculptures and paintings, and to simplify the layout of sculptures into a 2-D view (my original left sketch used one-point perspective to add depth). Using this feedback, I created the following sketches on Illustrator:

★ Pivot to Modern Gallery: Next, I received feedback that the current artistic direction leaned a bit too much towards Greek-style architecture, and that LAITS wanted to emphasize a more modern gallery aesthetic. This involved removing the pillars (which left more room for frames), and including more wooden/warm accents.

I’ve begun thinking about how the two posters will fit together and what paintings/photo cutouts will be used. I scoured free photo archives online to find fun and recognizable paintings to include, many of them from the impressionist era. Overall, I want the colors of the paintings, the poses, and expressions to feed harmonious. I also adjusted the height of the pedestals to make sure they are visible over the title plaque.

★ Pivot to a new background: I have received feedback that in order to fully bring attention to the paintings, we will remove the statues, change the wall and floor to lighter colored assets, add velvet ropes, and move the text to the wall. This edit in background will be accompanied by a re-ordering of the picture frames to better convey movement. I was given this reference to work off of:

My objective after this pivot was introduced was to finalize the poses and paintings I would use for each STA. This required a lot of iteration, as I wanted the STAs in group settings to seem dynamic and engaged with each other, so it seemed they all actually belonged in a painting together. It was also a challenge to fit the required number of STAs into the frames.

★ Coordination with other STAs:

With the addition of the new Spring 2026 STAs, I became a little confused with which STAs had photo cutouts I could use and how many STAs total were expected to be on each poster. It was also difficult for me to track which STAs I had already placed on the posters/which ones I still needed. Thankfully, Lila came in clutch by creating this handy Photo Tracking Spreadsheet:

This spreadsheet helped organize and track the cutout statuses of the STA photos. It also made it easy for other STAs, like Thomas, to help out with cutting out the STA photos. Not only was this spreadsheet useful for my poster, but for all graphics being created using the STA cutout photos.

This illustrates the importance of communicating with the art directors and managers of a project to come up with tools and systems to organize a project.

★ Final Poster:

For all of the paintings, I made sure to choose backgrounds that were colorful and engaging, but not too distracting, as the STAs are the center of attention. I ended up adjusting the lighting of some of the STAs with photoshop to ensure consistency across photos.

★ Project Status: Completed

★ Reflection: Working on a poster with so many assets was definitely a challenge. Although I had creative liberty in my designs, there were specific criteria to adhere to, so it was important to strike a balance. The following are a few lessons I learned:

1) Project scope flexibility: When I first started drafting the poster, I wanted to include grand archways and columns, reminiscent of an ancient art display. However, when the project scope changed to focus more on a modern gallery look, I realized I would have to pivot my creative direction. Later on, the art direction pivoted once more to further highlight the STAs. I learned that even if I’ve started fleshing out one idea, the outcome of the project ultimately depends on the client’s needs and scope, and it’s important to be able to adjust accordingly.

2) Consistency is key: I learned that In a poster with so many different paintings, poses, and people, It was important to retain an element of consistency. I ensured the sizing of the photos, sizing of frames, and the lighting on the photos remained consistent. I also replicated a few group poses across both posters so that the posters felt connected and cohesive.

3) Organizational tools make life easier: Lila’s spreadsheet really helped me track and choose STA photo cutouts for my poster. It shows how much of a difference something simple like a spreadsheet can make in the efficiency and clarity of a project (especially one handling lots of assets).

Frontera Scholars Collective Logo

Client: Jonathan Cortez

Task: The Frontera Scholars Collective (FSC) would like a logo that will be the branding mark for their organization. They want something clean and polished, while also providing an exciting feel to the design.

Status: Complete

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Inspiration

I started by looking at inspiration based off of want the client wanted the logo to look like. He wanted the logo to be a dragonfly with stained glass style wings. Additionally, the colors had to be blue and gold.

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Sketches

I then made a couple options, creating different dragonflies and trying out different text placements.

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More Iterations

After receiving some feedback, I fleshed out and colorized some of the options from my sketches.

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Design Mock-ups

We then chose 3 logos from my 6 and made some mock-ups for the client.

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Feedback

I got a lot of feedback from the client on these three logos. Overall, he wanted the design to be more detailed and realistic. He referenced this photo a lot as a guideline for the orientation and level of detail he wanted. He also gave some suggestions on making the tail shaped like the US-Mexican border and incorporating the name into the wings.

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Revisions

I tried to implement most of the feedback I was given. However, I had to modify some suggestions a little bit because it just wouldn’t look good visually. The tail looked a little strange being so wiggly and the there was no easy way to shade the wings in a way that showcased the words nicely.

Because I didn’t love how this looked, I made another version with the border inside the pattern of the tail instead. For both versions, I also put the words inside the wings, just not shaded into them.

I then had a meeting with the client to discuss these iterations. He ended up liking the second option more, but he wanted me to also add the words “UT Austin” somewhere on the design.

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Final Designs

With all this in mind, I made 3 final designs.