STA Blog

De'sha Bass-McClellan

De'sha Bass-McClellan

TxPEP Word Logo pt.2

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TxPEP Word Logo pt.3

I’m still in the process of trying to figure out how to properly change the color of the capital logo for TxPEP. I was finally able to use the image trace on illustrator to make the PNG into a vector image so that the color could change, but there was still some error with how the logo looked. The lines are no longer clean.

 

 

TxPEP Word Logo pt.2

So far, I have continued adding in different versions of the TxPEP logo design. These iterations include the capital logo design.

For these first iterations, I was having trouble changing the color of the capital logo to match the new branding colors that were selected. As a result, I ended up recreating the logo in the accurate color to create the other iterations.

TxPEP word logo

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TxPEP word logo

This passed Tuesday, I was assigned to create the word logos for the TxPEP project. With that I’m supposed to:

  • Utilize the new color options in the branding guide. Specifically the two blue options.
  • Utilizes the Serif and Sans Serif font options for the word logos.
  • Create options in the current TxPEP style
  • Create a wild card option

So far I was able to create the options with the TxPEP current style. Here are the original drafts.

Today I noticed the the HEX codes on the branding guide where slightly different than the intended color scheme,

so here are the designs with the correct colors.

Next, I will be working on creating the wild card design for the word logos.

Winter Break Update

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Winter Break Update

This winter break has been really eventful. It has been filled with a lot of blessings and great memories.

First, I was able to do a little art while I was on break, which was well needed. So I made this simple illustration.

 

Next, I found out that I got the Rooster Teeth Animation Production Internship position that I am super excited about. Now I have a change to learn more about the animation industry.

 

Next, Today is my 22nd Birthday!!! I’m truly thankful for all the amazing things I was able to accomplish while I was 21 and I can’t wait for a the new accomplishment while i’m 22.

Lastly, my family adopted a furbaby!! Her name is Joy and she is 2 months old. She is so energetic but also love cuddles.

TxPEP – Timeline

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TxPEP – Timeline

Before I left for winter break, I worked on a few elements for the TxPEP branding. My first assignment was creating the Texas Timeline.

This was the original timeline that was used on their site:

To better represent the flow of a timeline, I thought it would be best to make it horizontal instead of vertical. Here are a few of my inspiration images:

 

With a design in mind, I went through a lot of different iterations until I was able to reach the final potential designs. Here are a few of the drafts:

After I received some feedback for the timeline design, I was able to reach the final design possibilities. Each of the options have different types of arrow heads.

 

Meaningful Brand Systems pt.2 Cont.

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Meaningful Brand Systems pt.2 cont.

I am coming back to this training to finish up the branding for the Fairy Forest Cafe. So far, I have completed the logo design and the typography that needs to go along with it.

My main focus now is to finalize the color scheme and create the merchandize so that I can create the branding book.

Here is the finalized logo design:

 

Here are some potential color schemes I was considering using for this brand. I want it to feel earthy and whimsical.

To incorporate the colors into the logo, I believe it is best to choose 2 complimentary colors so that the design is not overpowered. Similar to the examples below:

Meaningful Brand Systems pt.2

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Meaningful Brand Systems pt.2

For the next section of this training, I will be creating a branding guide for a business. I decided to choose the “Fairy Forest Cafe” because it would allow me to be creative in the design and focus on my typography and color schemes, which are areas I don’t have a lot of experience with.

So far, I have been able to mainly focus on getting the logo design ready. Here is the moodboard I created with inspiration for the logo design. I wanted the logo to be cozy, welcoming and magical. I really wanted to express that it is a Fairy Forest Cafe.

Here are the two original designs I created for this client.

After receiving feedback from Maddy, I could tell that the second logo had a lot more potential. The coffee was still the center of attention for the brand but it still incorporated element related to a fairy. The next steps were to make the wings and the coffee cup look like they are a part of the same logo instead of different elements combined.

With more brainstorming, I was lead to these two design edits. I still incorporated the cup and the wings but I redesigned the complexity if the wings. I also removed the handle on the mug and replaced it with the wings.

With this edit I discovered that it no longer really looked like a coffee cup but instead a bowl of soup. In addition, having the two pair of wings felt more balanced for the design of the logo.

Also, I began looking at different fonts to incorporate into the design. I selected a few off of dafont that I believed matched the aesthetic I was going towards. After adding all of them to the logo, I found… ironically… that the Fairies font worked best for the design.

I received some more feedback and It was decided that the logo needs the handle on the cup to truly represent coffee. Here is the mock up of the design.

Next steps:

  • Finalize the logo design in illustrator
  • Separate the title into sections – “fairy forest” + “cafe”
    • Find a complimentary font for Fairies that will pair really well
  • Finalize the color scheme.