Project Team and Lifecycle Team
Task: Complete the roster posters designs
Original Designers: Asha R. for Project Team and Sasha K. for Lifecycle
Status: Complete
Final Posters
Reference
The goal was to create a poster that visually resembled the board game box. When I received the posters, the main references I used were these two images.
Pre-existing Designs
Below are the designs that Asha and Sasha originally created. I worked with their files and eventually made changes based on feedback from Lila and De’sha.
Project Team Iterations
We changed layout directions a few times due to the small number of people on the Project Team. For example, we decided not to have multiples of the STA’s. To accomodate for the new layout, we rearranged the elements on the page and I created new graphics to fit in the poster. We leaned into the original board game’s token pieces and the Project Team’s most used items.
Lifecycle Team Iterations
This poster had a similar issue in that there were only three STA’s, but the poster was a bit busy. After messing with the original layout a few times, De’sha created a new file that was much simpler. I made adjustments to make it resemble the reference image more closely.
Final Designs
For the Project Team, we decided to simplify the design and add more tokens onto the board. This made the board more consistent and focused on the STA’s. Additionally, we added a few details such as GOV 312L, PSY 301, and the Canvas logo to connect the poster back to UT.
For the Life Cycle poster, we adjusted the placement of “The Life Cycle Team” and added an offset path to increase legibility. Insead of having the text across the board, this version balanced the weight of the car and the title.
Reflection
Coming onto this project midway through the process was a new experience for me, but will likely be how design jobs will be in the future. I think this was good practice for me to work with another person’s design, keep core elements, and continue improving it. At first it was a bit challenging to know what to change and what to keep, but with guidance from Lila and De’sha, I think these turned out well in the end. Overall, jumping into these posters was a fun and challenging experience and taught me how to push designs forward that weren’t mine to begin with.