Spring Summer Marketing
Speedway Banner: My first task for this semester was to continue developing the Speedway banner design. My supervisor wanted to see more iterations before our next Summer Marketing meeting. I was also updated that we will be able to print multiple colors on the banner.
Although the colorful lines are a significant motif to the Summer Marketing campaign, they became a distraction from the text elements on the banner. I decided it was probably best to limit the banner to as few colors as possible (burnt orange and white). My supervisor suggested a design where the title text is enlarged, and the URL is moved to the right side with the “select $500 courses” since the left was very text heavy, resulting in unused white space on the right.
We decided the diagonal lines create a visually interesting pattern that may draw student’s eyes to the banner. The spacing between the lines and text was a bit crowded, so I reduced the font size and amount of diagonal lines.