Project: TBD Logo Update
Notes: Building a logo within a couple of hours, particularly with minimal design direction and reliance on a reference for direct inspiration, demanded a unique approach that balanced creativity with efficiency with this specific project. Luckily, I had a reference that served as a blueprint, offering a clear visual guide for structure and style. I experimented with different color schemes that were in relation to the site I was also building for this project. The client mentioned wanting to have color in the logo so I stuck with a color scheme that revolved around a blue color. Ultimately, I ended up choosing a logo that utilized one color, yet I believe this choice shows professionalism and something modern without appearing too convoluted.
Project: UTFC Green Screen
Notes: I worked on a UTCF green screen assignment I created myself. This sheet focused on anatomy and health vocabulary terms in French.
Project: UTFC Banner Redesign
Notes: I used some extra time in my shift to develop a redesign for the UTCF Banner. I discussed with a fellow STA, Princeton Tran, that the current banner appears outdated and difficult to read. How will students register what the city landmarks are if they are just introduced to the city? Another focus of this direction was to create a more efficient way to develop these deliverables. Using one image instead of three seems to be more cost and time effective as well. Below I made some iterations of some possible redesigns.
Project: Giving Feedback as a Project Manager/Art Director in Training