Summer Marketing – Social Media
February Reel #2
Top 3 Reasons to Take Summer UT Courses (in the style of the animated pre-roll)
Current Sta
IPE PPT QA
Project: Banner Design & WP content uploading for Prof. Xs, Instructional African Languages website
Client /Prof: Dell – Aguirre & Kwak
Staff guidance: De’sha
STA team members: Kate, Kyra, Lila, Shanda, Shriya
Description/plans: 9 PPT Modules to be reviewed and reformatted–make slides visually cohesive and match existing style guidelines (provided by De’sha in a standardized PPT example)
Nursing Module 2: recreate an animated graphic based on the client’s mockup. Also correct font sizes, spacing, etc.
Client Mockup
Recreated Graphic


Slide Animation
Summer Marketing



December Projects ❆
Studio Course Graphics

This training walked me through the process of designing and curating my own graphics for a studio setting!
My vision…
⇢ Utilize the Museum that the students get to visit during the class
⇢ Incorporate the art style that is being studied in the class
⇢ Make the graphic monochromic
It took a few iterations to get to this point, but that’s part of the process! Originally I was pretty lost when creating this piece because I felt like every version looked really busy, especially for a backdrop. I then decided to tone it down and make the design a little more simpler!
My Steps ˚⋆。˚
✧ Make the base layer a dark blue color
✧ Found a high-quality photo of the museum interior and desaturated it
✧ Played around with the blending modes for visual interest
✧ For more depth, I decided to duplicate the museum layer, change the blending mode & opacity, and finally offset the layer from the original
Health and Society 301 Course Graphics


Summer Courses Instagram PFP
Final Version:

Notes
Drafts:






By Shanda Horm
At the beginning of December, I was tasked with creating a logo for UT.AI marketing. I was a little surprised when I was assigned this since I never made a logo before and only recently began training for it in my downtime. However, with the consistent feedback from De’sha and Leilani, I know what to expect in the future if I’m assigned a logo design again!
Regarding the actual creation of the logo, it took many back and forths to find the direction for the logo. Here are my sketches:





The direction of these two sketches was going in the right place and I got approval to iterate them further:


Color Iterations:


Vectorized:



The second logo was favored the most. I was asked to do one last adjustment before it was sent to Mike:



Before going on winter break, I was assigned to work on some illustrations and icons for the IPE project! These icons and illustrations would be used in animations created by Lila.
I was on a bit of a time crunch since I only had 6 days of work before I was out for winter break. I began with making sketches for the icons. Here are the sketches I was able to do:




After creating these sketches, I was to focus on creating characters, environments, and scenes for Lila to animate.
Here is the final character lineup:


These are the final environments I made:




The last thing I did was get started on a couple of scenes that would be animated. These are the ones I managed to complete before my last shift ended for the semester:







When I went on break, De’sha finished up my end! I was happy to be assigned this project because it allowed me to see how I’ve grown in Illustrator. Overall, I look forward to getting projects like this one again in the future, but hopefully we won’t be on as much of a time crunch as this one!
By Kate Shih
My first assignment was to work on making course graphics for PSY 339: Behavior Problems of Children. The professor wanted Style B graphics and had already chosen an image to be used.
For this assignment, I created:
Canvas dashboard/homepage graphics
Canvas buttons
Powerpoint resources
Animated stingers
An end card
Canvas Assets
These were my initial designs for the Canvas assets. I had some trouble positioning the girl so that she wasn’t covered up by anything, and couldn’t find the department logo initially.
After this, I received feedback to:
Incorporating Feedback
After receiving feedback, I changed the logo, color bar, text, and played with the photo. I tried to make sure that the girl was more visible and more fully in the frame.
Canvas Buttons
After this, I created my Canvas buttons. I wasn’t sure what color to make the bottom bar, so I just made them a different gray because it didn’t clash with the main gray.
After this, I received feedback to:
Incorporating Feedback
I used the eyedropper tool to pick a gold/yellow color from the photo, and my buttons ended up looking like this:
Powerpoint Assets
Next, I created my Powerpoint assets. The professor specified that she wanted them to be in Style B Color Overlay. Creating these slides involved using Adobe Illustrator to make the backgrounds and then importing them into Powerpoint.
After this, I received feedback to:
Incorporating Feedback
After changing the background accordingly, the slides looked like this:
Stinger Animations
Lastly, I created stinger animations and the end card. The professor had some that she had previously used, but she wanted to change the background color to match. I made these in Adobe After Effects.
After this, I received feedback to:
Incorporating Feedback
I then changed the background to the gold button color and revised the end card. Since I’m not as familiar with After Effects, it took me a little while to figure out how to add the new logo and animate it. However, after playing around (and a bit of Google), I learned how to use keyframes and opacity to make the logo fade in and out.
I then got final feedback to:
Incorporating Feedback
Here is the updated end card with the added logo:
Pre-Roll Animation
Lastly, I had to fix the pre-roll animation logo. Originally, it was the logo for the Department of Government, and it should have been the logo for the Department of Psychology. This wasn’t necessarily a difficult task, but I’m not as adept with Adobe After Effects, so it was a fun challenge for me to see if I could figure out the layers and elements needed.
Final Thoughts
Overall, I thought this assignment was interesting and a good way to practice the skills and guidelines I learned in my previous course graphics trainings. The most challenging part for me was the end card because I’m not as familiar with Adobe After Effects. I had a little trouble figuring out how to get the logos to fade in from black and color, and just how to animate in general. I held off on asking for help, just to see if I could teach myself—and I was able to use online resources, as well as a little trial and error to learn what I needed to do. Aside from After Effects, I thought I was a fun exercise in layout and color.