Frontera Scholars Collective Logo
Client: Jonathan Cortez
Task: The Frontera Scholars Collective (FSC) would like a logo that will be the branding mark for their organization. They want something clean and polished, while also providing an exciting feel to the design.
Status: Design proposal sent
Inspiration
I started by looking at inspiration based off of want the client wanted the logo to look like. He wanted the logo to be a dragonfly with stained glass style wings. Additionally, the colors had to be blue and gold.
Sketches
I then made a couple options, creating different dragonflies and trying out different text placements.
More Iterations
After receiving some feedback, I fleshed out and colorized some of the options from my sketches.
Design Mock-ups
We then chose 3 logos from my 6 and made some mock-ups for the client.
Feedback
I got a lot of feedback from the client on these three logos. Overall, he wanted the design to be more detailed and realistic. He referenced this photo a lot as a guideline for the orientation and level of detail he wanted. He also gave some suggestions on making the tail shaped like the US-Mexican border and incorporating the name into the wings.
Revisions
I tried to implement most of the feedback I was given. However, I had to modify some suggestions a little bit because it just wouldn’t look good visually. The tail looked a little strange being so wiggly and the there was no easy way to shade the wings in a way that showcased the words nicely.
Because I didn’t love how this looked, I made another version with the border inside the pattern of the tail instead. For both versions, I also put the words inside the wings, just not shaded into them.
I then had a meeting with the client to discuss these iterations. He ended up liking the second option more, but he wanted me to also add the words “UT Austin” somewhere on the design.
Final Designs
With all this in mind, I made 3 final designs.
