Summer 2025
Summer Marketing
Fall Digital Display
v.1
v.2
v.3
- Identical to last years
- Scene is Book’em on UT Campus…
- Went for a full park scene. (campus imagery isn’t the best for summer promotions)
- Flag poles and road referencing speedway
- Changed placement of text
- URL has separate designated place
11 x 17 Posters (WIP)
Continuing the campaign, my next was to redesign the 11×17 posters that will be posted around campus. This visual has gone through a lot of iterations, changing imagery, color, text, and many visual components.
v.1
v.2
v.105,784
FINAL POSTERS
Changes
- Hard stop gradient background
- Cleaned up photo: removed cup, background objects, and flyawayss
Overall I’m very happy with the poster! It was a struggle knowing what elements needed to be on the poster and in what order. I think this project really helped with my hierarchy skills and just developing as an intentional designer.
Fall A-Frames
Changes
- Removed tagline bar at the top
- Fixed spacing of words
- Added “Future you will thank you!” to the computer screen. Adjusted the photo so the phrase is the focus.
Spring Digital Display
v.1
For this project the objective was to mimic the visual elements of the 11×17 poster, but oriented for a TV screen.
Components
- Photo
- Visual motif that shows movement
- Tag line and URL
v.2
v.3
Finalish
- Solidified 11×17 visuals
- Thinner lines
- Different photo options
- Lighter background gradient
