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STA Blog

$500 Pre-roll

March 9, 2023 By Luisa Matzner

Summer Marketing

$500 Intro for Pre-Roll Video

Project: Summer Marketing Pre-roll Videos
Client /Prof: Internal
Completion Status: Started Mar 6
Staff Guidance: Maddy
Description: Final export for $500 intro pre-roll.
To be completed: Mar. 10

My quest to become an After Effects master continues! For this pre-roll, I was tasked to take the newly-edited pre-roll (see last week) and add an intro specifically marketing the $500 courses. I was given an AI file with graphics to work with by Maddy. From there, I embedded the proper vector graphics into After Effects. The main animation was fairly simple, just having the colors of the course titles switch through a few different iterations. The hardest part was actually splicing the $500-specific animation into the existing video without messing up the already-finished transitions and pans, then cutting the entire video down to 30 seconds. I learned a lot about workflows in After Effects, since I had to edit compositions embedded in other compositions and figure out how the edits would cascade throughout. I’m really proud of the end result, especially because I wrote the color animations from scratch, keyframes and all!

 

http://sta.laits.utexas.edu/wp-content/uploads/2023/03/500courses_preroll.mp4

Filed Under: Fall 2022 - Spring 2023

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