DESIGN FUNDAMENTALS – BRANDING TRAINING
Athena wrote a training on how to develop a brand and creating a brand book. It was one of our most recent trainings we have had made for the STAs so I was going through it for user testing and feedback. There was a lot of good information in there and a lot of other things to edit in or edit out. I went ahead and completed the full training so that my asset can be an STA example from the training, and then I will go in and make the structural changes the training needed. I was giving feedback to Athena but she has graduated and moved onto to great things so I will finish the task under the direction of Maddy! Click to see my PDF Below:
Here was the Brief of the Project:
Café Restaurant – 6 to 7 hours
- Name: Fairy Forest Cafe
- Mission statement: Our mission is to inspire wonder and magic in the day-to-day. We are a 24-hour cafe welcome to all those who wish to enjoy a warm beverage, mingle, study, read, or just sit and enjoy the ambiance.
- 3-5 adjectives: whimsical, natural, cozy, fresh, relaxed
- Messaging: Magical
- Audience: in an urban environment, typically serves students and young twenty/thirty somethings who are looking to get a good read on, do work, and perhaps mingle with fellow coffee goers in a casual manner. These twenty to thirty somethings love organization, “quirky” things, and consuming caffeinated products.
- Type of restaurant – coffee, desserts, refreshments, and some light food (think sandwiches and soups). Like halfway between Bennu and this cafe (El Bosc de les Fades)