Spring Summer Marketing

Speedway Banner: My first task for this semester was to continue developing the Speedway banner design. My supervisor wanted to see more iterations before our next Summer Marketing meeting. I was also updated that we will be able to print multiple colors on the banner.

 

 

Although the colorful lines are a significant motif to the Summer Marketing campaign, they became a distraction from the text elements on the banner. I decided it was probably best to limit the banner to as few colors as possible (burnt orange and white). My supervisor suggested a design where the title text is enlarged, and the URL is moved to the right side with the “select $500 courses” since the left was very text heavy, resulting in unused white space on the right.

We decided the diagonal lines create a visually interesting pattern that may draw student’s eyes to the banner. The spacing between the lines and text was a bit crowded, so I reduced the font size and amount of diagonal lines.

Animated intros and segments!

With the flyers for the astronomy class done, I can now get started on the requested animations for the class. This task seemed really daunting at first since I thought I would have to think of and animate at least 2 different after effects animation, but with the help from my supervisor, I was provided with a suggested After Effects template to use to help my workflow.

Here’s the template I used for the animated intro for the class.

I’m mainly glad that the template was easy to figure out and I was able to add in my own images and text. Plus I think it’s a really fitting style.

I already got the animated stingers done which was also just a template I could export from, so my main task was to make custom animated segments for the class that were specific to the class.

I found another template for this and paired it with some free-to-use stock footage. Here’s how it looks so far.

I’m having a lot of fun with these templates! They save me a lot of time and can easily be adjusted to fit the class.

week seventeen
AUGUST 8th - AUGUST 11th

     this week,  i :

• • • met with a WordPress client to discuss their website's functionality

    • migrated the UT Austin websites using WordPress and Pantheon

    • did web maintenance using MainWP

    • completed CSS training by restyling the AHAA site

     impediments :

• • • issue with connectivity and file sharing when
      viewing html file locally on a mobile device

       

      Adolescent Health and Academic Achievement Study  ( AHAA )
      Website in Desktop Dimension

       

      

      
      AHAA Website Menu Functionality in Collapsed Desktop Dimension

       

      

      
      AHAA Website in Mobile-Responsive Dimension
      
      

      
      AHAA Website Menu Functionality in Mobile-Responsive Dimension

       

      

More Astronomy Flyers!

This week has been a lot of fun as I’ve been given more advice on how to play around with flyer design and tips on how to make the flyers more visually coherent.

I was given a flyer template to take inspiration from and was also advised to find new images so that the images used for the course graphics and flyer didn’t become repetitive.

Here’s some of the new designs I made

It definitely shows a stark difference from my first designs. I’m personally a big fan of the last design and the designs with the cliff image.

Here’s the newest iteration we were able to make. With the help from my supervisor, we were able to combine favorable aspects of both our flyers to make something really visually appealing.

Making Flyers!

I started making flyers for the Introduction for Astronomy class! This is my first time doing a project that is so heavily design focused so it’s a bit daunting but I’m excited to tackle it.

Here were my first designs just off the bat.

They’re a solid first attempt but I have a lot to improve upon.

 

The end of Fall Summer Marketing…

Speedway Banner: During summer class registration we may potentially hang a banner promoting the select $500 online courses across Speedway. The first three designs were heavily influenced by the Fall postcard, but after receiving feedback and feeling like this approach wasn’t producing a design I was satisfied with, I looked up examples of street banners to see what was effective in grabbing my attention. I thought about how students would be more enticed if the cost of the courses was displayed (since I as a college student know that we are all about saving money). I was also inspired by the line work on a banner I saw online and thought I could incorporate it to break up the messages/text. Once I created the lines I saw an opportunity to include the summer.utexas.edu URL so students know where to find more info if they are truly interested in the select $500 courses. Overall, I enjoyed the process of this banner and I’m pretty proud of the last iteration I made.

Description: 5’x36′ Vinyl Mesh Banner

Tuition Guide: Removed M 427J, changed the title of ‘MUS 307 How Music Works’ to ‘MUS 307 Popular Music in Popular Culture’ ( I also removed the course flags for the time being until the professor receives approval), created a hyperlink for ‘Registrar’s Course Schedule‘, and moved the summer.utexas.edu URL to the bottom of the pdf with an orange bar ( the course curriculum and flag info were pushed up to compensate for the addition).