LAITS T-Shirt Design
I was tasked with creating two designs for the annual LAITS T-Shirt: one Retro/Y2K inspired design and one Music Festival inspired design!
➜ Design Drafts: I started out by creating a Pinterest board of music posters/y2k designs that inspired me, and then ideated a few sketches for each theme. For the y2k designs, I was inspired by abstract shapes and stars, and dynamic lettering. My music fest designs incorporated more chunky lettering, and a more boxy structure. The y2K sketches are on the left, and music fest sketches are on the right:

My first semi-polished draft was for the y2k/retro vibe, and I took heavy inspiration from the abstract forms in the Pinterest inspo photos. I had fun playing around with different effects on Illustrator and Photoshop for this one:
Ultimately, I wasn’t sure the design felt cohesive enough for the T-shirt (especially between the smooth line art and pixelated graphics), and I thought I could convey the retro y2k theme in a stronger way. I then created a second draft for the y2k theme, inspired by a retro DS:

For the music fest theme, I created an illustration inspired by 80’s style 3-D lettering, and I included a sun because typically music festivals happen in the summer (and at ACL Fest, the hot sun is definitely a big factor). I created versions with and without a little music fest turtle, adding halftones for texture and duotone colors for contrast:
➜ Design Finalization:
The design that was chosen was the music fest design! I was then asked to create a version with a different animal as a mascot. I made two variations of the original design with a silly racoon:
➜ Tee Mockups:
I was then asked to mock up the existing music fest designs on tee shirts. I also was asked to consider different color options (monochrome vs duotone, different color combos, ect). Because of the amount of variables I had in my options (3 design options, monochrome/duotone, shirt color), I ended up making a whole bunch of tee shirt mockups and color combinations:























































