TGDP Retractable Posters

I was tasked with continuing to work on the Texas German Dialect Project retractable posters. These posters had already been in the works, and I had to adjust based on client feedback. The client wanted 3 vertical posters with an icon key. Additionally, the client wanted the dates on the timelines to be proportional to the actual time (for example, if the date is labelled “1930-1934”, it should be clearly indicated that the event took place over that span of time).

Here are the posters that I was given to start with:

Changes I had to make:

Creating Icons

This first thing I had to do was develop a visual key. The client wanted icons that represented 5 different types of events: society, immigration, schools, newspapers, and key event. I used Illustrator to draw icons, staying on brand with the colors given to me.

Redesigning the Posters

Now that I had icons, I could move on to putting the posters themselves together. The main thing I wanted to focus on was how to show the date range. I settled on added a transparent box behind the event description and using arrows to indicate it’s date range.

After using this technique and adding the icons, the posters ended up looking like this:

Second Drafts

After sending my designs to the client, I got feedback to make sure that the events were proportionally distanced from each other and to add 2 photos + their captions to the poster.

Upon receiving this feedback, I edited Poster 1 to look like this:

With some more tweaking, including changing up the icons a bit, Poster 1 ended up looking like this:

History SZB Posters

I was assigned to help create posters documenting the life of George I. Sanchez for the SZB building. I was given pictures and text, which I was then to format on posters using Adobe InDesign. The process mainly consisted of cleaning up the photos in Photoshop (sometimes converting to grayscale, removing blemishes, and adjusting them so they weren’t skewed), getting all the elements onto the page, and then rearranging them to make sure that the text was not too overwhelming and that the images were big enough.

Here are some of the posters I’ve worked on:

Save the Date

The theme for STA Presentations this year was movie productions! The presentation poster was themed around “The Peanuts Movie” film poster, so Save the Date was to be similarly themed.

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First Drafts

For style one, I received feedback to:

For style two, I received feedback to:

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Second Drafts

We decided to go with style 1, and I received feedback to:

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Third draft

After adjusting the graphic according to the feedback I received, it ended up looking like this:

We then decided that there was too much white space in certain places, so we decided to use the more dynamic photos of STAs that were also used on the presentation poster. After deciding this, the graphic looked like this.

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Final Thoughts

Overall, this assignment was a fun way for me to practice both my layout and graphic design skills. I don’t have as much practice with Illustrator, so making graphics for this assignment was a new and fun challenge. I’m also happy that we decided on adding the STAs inside the filmstrips—I think it’s a lot more visually interesting and unique. Here is the final design!