Summer Marketing Continues!

Orientation/Fall A-frame Redesign:

The Summer Marketing Committee wanted to see if we could update/redesign the A-frames that will be displayed during summer orientation. These A-frames are likely to be seen by incoming freshmen, hence the “Welcome new Longhorns” and “Use NEXT Summer to take core courses at UT”. The updates that have been made thus far are the drink and t-shirt (thinking about adding sunglasses)

 

   

Summer Marketing in Action!

 

(more to come soon…)

 

Canvas Banner Ads:

• • • • Summer Marketing needed a graphic that was 125 x 125 pixels to accompany the Canvas Banner ads. Because the pixel space was limited, we decided to use the $500 sticker featured on other promotional assets.

 

FINAL:

Email:

• • • • These graphics will accompany promotion for the summer online courses in a CoLA email. The four versions below are based on the colors/designs from this year’s Spring Postcard and 11×17 posters.

Summer Marketing

Digital Displays: FINAL!!!

 

 

 

11×17 Posters: FINAL!!!

 

A-frames: FINAL!!!

• • • • I changed out the QR codes with the updated versions De’sha provided and enlarged the URL.

   

Tuition Guide PDF:

• • • • Unique numbers were added ( except MUS 307 : Popular Music in Popular Culture – TBD)

Website edits:

• • • • The Office of the Registrar changed the Course Schedule publish date from March 1 to March 4.

 

Summer Marketing

Client: LAITS
Staff Guidance: De’sha

Speedway Banner: FINAL! I can’t wait to see this hanging above Speeday by Gregory Gym in April. Creating this banner was a fun experience because Summer Marketing has never had a banner as a marketing asset, so I had some creative freedom in the overall design–although we did connect it back to the postcard/digital display imagery so the summer campaign appears cohesive.

11×17:

• • • reduction in bottom disclaimer text
    • URL changed to white
    • courses offered changed/removed

Digital displays:

• • • replaced the $500 sticker to match the Spring Postcard
    • right-aligned “TX Residents”
    • still need to decide whether to keep “TX Residents” in color (relative to their color scheme) or in burnt orange.

 

 

Animated Pre-Roll:

• • • changed out courses

 

Minors PDF:

• • • change/removed courses and their respective semsters offered

Summer Marketing updates:

Digital Display Ads: De’sha and I continued to edit down the amount of text on the digital displays because of the limited time frame and size it will be displayed. We made the URL more of a focus by enlarging it and removing additional text.

 

 

 

 

Spring Postcard: Final!!! We wanted the colorful lines to flow into the graduate’s sleeve, leading from the QR code to the $ 500 course sticker. The sticker was changed to have a burnt orange center with a white outline and text to pop against the green background. The back of the postcard remained the same.

 

Summer Marketing Updates

11×17 Poster:

I moved Lorena more to the right, made the URL larger, and removed some body text

 

2nd variation:

 

Digital Displays:

For the Digital Displays based on the Spring postcard design, we wanted the URL to pop more and reduce the amount of overall text (since the ad will only be on a screen for about 8 seconds).

 

These digital Displays match the colors from the 11×17 posters. The URL was also made more of a focus. The top two displays have more text because they specifically advertise the $500 courses.

   

Speedway Banner:

I added the University branding and “TX Residents” disclaimer below the “select $500 courses”