Winter Break Projects!!

As I come back as an STA for this spring, I am beginning the semester by reflecting on how I spent my time over break. After a long, busy semester, I definitely felt it was necessary to catch up on my rest. However, I also spent a lot of time working on various projects as well.

Texas Lassos Digital Marketing Content

At the end of last semester, I was appointed as the digital marketing chair for Texas Lassos. So over break, I spent time creating various materials for this semester’s recruitment season.

Here is the recruitment calendar! I used Procreate for this and it was a bit tedious- this post took a while, but I am very proud of the final result.

Here is the recruitment teaser video! This project was a lot of fun because after designing the layout, book cover, book pages, and bolo tie in Adobe Illustrator, I transferred the files into Adobe After Effects in order to create the opening book effect. I have basically zero experience on After Effects, so this was honestly very intimidating to me, but I found a few tutorials that really helped, and after many hours, I had my final result. I am also very proud of this project- the final version is exactly what I envisioned.

Here I have two flyers for events I created using Canva Pro & Adobe Photoshop. This was a fun experience because it allowed me to play more around with Canva- I tend to avoid using it because of its limiting quality of being able to mostly just use existing assets, but for these flyers with a very quick turnaround, it was incredibly convenient.

Last project I worked on prior to the semester starting was a graphic for an upcoming profit share. I used Adobe Photoshop for this, creating two size variations, and am very happy with how they turned out.

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