Summer Marketing 2026: Christmas Post

The past month, I have been tasked with creating a winter break-centered post for the summer marketing social media campaign.

I began with a few sketches of various possible iterations. Feedback guided me in the direction of the fourth sketch, Bevo in an ornament.

Initial iterations/color palette options.

Refining of details and color palette adjustments.

Upon receiving feedback, I pivoted and adjusted the design to show Bevo in a snowglobe instead. Shown above is some of that progress.

Nicholas suggested adding a wooden texture to the table the snowglobe is placed on, as shown, as well as hooves to Bevo.

Tweaking the shadows + adding a gradient background.

Bevos’s shadow adjusted, potential LAITS snowflake logo added.

Logo adjustments.

Final post with the summer marketing logo instead.