2025 Summer Marketing Campaign!
Staff Guidance: De’sha
Client: LAITS
Orientation & Fall A-frame Redesign:
I added some sunglasses on top of the textbook in the Summer Orientation A-frame and edited the phrasing of the title in the Fall Semester A-frame. We don’t want enrolled students to think we only offer core courses during the summer. Conversely, for Student Orientation, these students have almost no prior course work, therefore they’re more likely to be interested in core courses.
Fall Digital Display Redesign:
The goal of this redesign was to simplify and reduce the amount of text. We previously accomplished this in our 2024 Spring semester Digital Displays Ad when we heard they only appear for about 8 seconds on the TV screen.
I started by removing the courses and website URL since we won’t have our website fully updated in the Fall semester by the time these displays are aired. I then replaced the title with one from our recently edited (new) Fall A-frames (see images above for reference).
STA Presentation 2024!
WHoop! The 2025 STA Presentation happened about a week ago and I spent a lot of time editing and perfecting my presentation on the Summer Marketing Campaign (especially because I was the first presenter !!!) I have been told by many people that I did a good job kicking off the STA Presentation but I have yet to muster the courage to rewatch myself present on the live stream recording:) I was very excited and honored to be allowed to present this year and hopefully, I will have another interesting project to present next year!
