Summer Marketing

Client: LAITS
Staff Guidance: De’sha

Speedway Banner: FINAL! I can’t wait to see this hanging above Speeday by Gregory Gym in April. Creating this banner was a fun experience because Summer Marketing has never had a banner as a marketing asset, so I had some creative freedom in the overall design–although we did connect it back to the postcard/digital display imagery so the summer campaign appears cohesive.

11×17:

• • • reduction in bottom disclaimer text
    • URL changed to white
    • courses offered changed/removed

Digital displays:

• • • replaced the $500 sticker to match the Spring Postcard
    • right-aligned “TX Residents”
    • still need to decide whether to keep “TX Residents” in color (relative to their color scheme) or in burnt orange.

 

 

Animated Pre-Roll:

• • • changed out courses

 

Minors PDF:

• • • change/removed courses and their respective semsters offered

Summer Marketing updates:

Digital Display Ads: De’sha and I continued to edit down the amount of text on the digital displays because of the limited time frame and size it will be displayed. We made the URL more of a focus by enlarging it and removing additional text.

 

 

 

 

Spring Postcard: Final!!! We wanted the colorful lines to flow into the graduate’s sleeve, leading from the QR code to the $ 500 course sticker. The sticker was changed to have a burnt orange center with a white outline and text to pop against the green background. The back of the postcard remained the same.

 

Summer Marketing Updates

11×17 Poster:

I moved Lorena more to the right, made the URL larger, and removed some body text

 

2nd variation:

 

Digital Displays:

For the Digital Displays based on the Spring postcard design, we wanted the URL to pop more and reduce the amount of overall text (since the ad will only be on a screen for about 8 seconds).

 

These digital Displays match the colors from the 11×17 posters. The URL was also made more of a focus. The top two displays have more text because they specifically advertise the $500 courses.

   

Speedway Banner:

I added the University branding and “TX Residents” disclaimer below the “select $500 courses”

 

 

 

 

Spring Summer Marketing

Speedway Banner: My first task for this semester was to continue developing the Speedway banner design. My supervisor wanted to see more iterations before our next Summer Marketing meeting. I was also updated that we will be able to print multiple colors on the banner.

 

 

Although the colorful lines are a significant motif to the Summer Marketing campaign, they became a distraction from the text elements on the banner. I decided it was probably best to limit the banner to as few colors as possible (burnt orange and white). My supervisor suggested a design where the title text is enlarged, and the URL is moved to the right side with the “select $500 courses” since the left was very text heavy, resulting in unused white space on the right.

We decided the diagonal lines create a visually interesting pattern that may draw student’s eyes to the banner. The spacing between the lines and text was a bit crowded, so I reduced the font size and amount of diagonal lines.

The end of Fall Summer Marketing…

Speedway Banner: During summer class registration we may potentially hang a banner promoting the select $500 online courses across Speedway. The first three designs were heavily influenced by the Fall postcard, but after receiving feedback and feeling like this approach wasn’t producing a design I was satisfied with, I looked up examples of street banners to see what was effective in grabbing my attention. I thought about how students would be more enticed if the cost of the courses was displayed (since I as a college student know that we are all about saving money). I was also inspired by the line work on a banner I saw online and thought I could incorporate it to break up the messages/text. Once I created the lines I saw an opportunity to include the summer.utexas.edu URL so students know where to find more info if they are truly interested in the select $500 courses. Overall, I enjoyed the process of this banner and I’m pretty proud of the last iteration I made.

Description: 5’x36′ Vinyl Mesh Banner

Tuition Guide: Removed M 427J, changed the title of ‘MUS 307 How Music Works’ to ‘MUS 307 Popular Music in Popular Culture’ ( I also removed the course flags for the time being until the professor receives approval), created a hyperlink for ‘Registrar’s Course Schedule‘, and moved the summer.utexas.edu URL to the bottom of the pdf with an orange bar ( the course curriculum and flag info were pushed up to compensate for the addition).