Fall 2024 STA Posters

Project: 2024 STA Roster Posters
Client /Prof: LAITS
Staff guidance: De’sha
Description/plans: The overall theme for the posters is Movie Productions!!
For the Fall semester, we are creating an overall roster poster and individual team posters based on movies.

For the Audio Team Poster, the design will be based on “The Royal Tenenbaums” movie poster.

For the Classroom Support Team Poster, the design will be based on the “Glass Onion” movie poster.

Challenges: The Classroom Support poster was challenging because I had to recreate the outdoor settings of the original poster and create a composition for 14 STAs as opposed to the 9-person cast of Glass Onion. An additional challenge was the variety of poses; some STAs had a wide range, while others had limited options. De’sha and I worked together to establish poses for the 14 STAs to avoid a “crowded” look and to create different levels of visual hierarchy. We also edited some of their clothing, as many wore black, to help them feel more integrated into the scene.

Overall Experience: This was a very fun project to undertake and I loved seeing everyone work on their designated posters! I can’t wait to see them printed out and see the reactions from the other STA teams.

GOV312L – Elections

Start: Aug 28, 2024

Staff Guidance: De’sha

Client: GOV312L EL (Albertson, Theriault)

Description: Updating GOV312 course graphics with a new image of the professors

• Canvas Dashboard
• Canvas Homepage Banner
• Course Pre-roll

I received feedback and decided to add a gray gradient overlay/map so the focus was on the course name. I also edited the Professor’s shirt to be less blue so there is no confusion about the class leaning more toward one political party over another.

Basic Training: Web Accessibility Standards

Activity 1: Find 2-3 infographics. Examine how well they abide by web accessibility. Note if there’s anything you would have changed/remediated (low contrast colors, confusing layout, tiny text?). If they seem pretty accessible, explain why.

Activity 2: Visit some sites in your recent browser history to run one of these automated accessibility checkers to scan for especially salient issues. Jot some of these down and take screenshots, sharing any thoughts you have. Pick a site to help remediate.

Before:

After:

Full Homepage with edits:

My Summer!!

For most of the summer, I was in Houston for a design internship at Gravity Global. It was amazing being close to home to spend time with my family while diving into the corporate world. I especially enjoyed working in the office and engaging with full-time employees. A highlight of the internship was a pitch project towards the end of the summer, where we had the opportunity to apply all the skills we’d learned from our mentors. Our team ultimately won the pitch, which was incredibly rewarding!

Attending client meetings was another highlight. I loved observing my mentor’s skillful and enthusiastic approach to guiding clients through her design process. It was also fascinating to see interns from various fields and skill sets come together to create a successful marketing pitch, each contributing their unique expertise. Overall, the internship provided a fresh perspective on graphic design and marketing, and I’m excited for the next step in my career.

Outside of work, I took a trip to Colorado with my family, where we explored the Rocky Mountains, Colorado Springs, and more. We tried river rafting for the first time, which was very nerve-wracking but fun! Additionally, my sister and I attended a Noah Kahan concert, which she has been looking forward to for a long time. The acoustics, merch, and overall vibe were great, and at one point, Noah even stood just two rows in front of us for a few songs!

E316N World Literature

Start: May 21, 2024

Staff Guidance: De’sha

Client: Professor David Kornhaber

Description: Create assets for an E316N World Literature animated intro. I based my designs off of an animatic created by Lila and sketches from De’sha.

 

 

2024 Summer Orientation Video

Start: May 14, 2024

To be Completed by: May 16, 2024

Staff Guidance: De’sha

Client: LAITS

Description: Create handwritten graphics for the Summer Orientation video.

• Lower thirds (5 Name) – isolated signatures from the students
• Transparent title – Handwritten
• Headers for outro – Handwritten

I started by physically writing out the main title, subtitles, names, etc. Then, I put the images into Illustrator to image trace and edit the text before exporting it as a transparent PNG. We created two versions of each student’s name, one style being consistent with the titles/subtitles, and the others being handwritten by the Orientation Advisors themselves. I added a drop shadow to the text so the white could still pop against light backgrounds.

 

Summer Marketing

Email graphics: Similar to the Spring Digital Displays, we wanted to simplify the layout of the email graphics but also give notice to students on how much time was left to register for our summer online courses. ( “Last chance…”, “Registration opens soon”, “… open now”, etc.)

Digital Displays

Before

 

After

   

I was also asked to edit/prepare a $500 courses graphic without the MUS 307 courses since they have lower enrollment caps and are already filled. Keeping the same course order, I shifted the courses to have 5 in the left column and 5 in the right column instead of 6 and 6.

Before

After

2025 Summer Marketing Campaign!

Staff Guidance: De’sha

Client: LAITS

Orientation & Fall A-frame Redesign:

I added some sunglasses on top of the textbook in the Summer Orientation A-frame and edited the phrasing of the title in the Fall Semester A-frame. We don’t want enrolled students to think we only offer core courses during the summer. Conversely, for Student Orientation, these students have almost no prior course work, therefore they’re more likely to be interested in core courses.

 

   

Fall Digital Display Redesign:

The goal of this redesign was to simplify and reduce the amount of text. We previously accomplished this in our 2024 Spring semester Digital Displays Ad when we heard they only appear for about 8 seconds on the TV screen.

I started by removing the courses and website URL since we won’t have our website fully updated in the Fall semester by the time these displays are aired. I then replaced the title with one from our recently edited (new) Fall A-frames (see images above for reference).

 

 

STA Presentation 2024!

WHoop! The 2025 STA Presentation happened about a week ago and I spent a lot of time editing and perfecting my presentation on the Summer Marketing Campaign (especially because I was the first presenter !!!) I have been told by many people that I did a good job kicking off the STA Presentation but I have yet to muster the courage to rewatch myself present on the live stream recording:) I was very excited and honored to be allowed to present this year and hopefully, I will have another interesting project to present next year!