STA Blog

De'sha Bass-McClellan

De'sha Bass-McClellan

Iconography KB Research

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Iconography

What makes an effective icon that is both appealing and readable for the brand it is supposed to represent. This was my task that I have been working on for the past couple of weeks. How to create an effective icon.

I began with some research on the foundations of iconography. Icons are supposed to be compact, simplified symbol that represents an object, action or idea. They should be able to be read at first glance. This is important because icons are everywhere and are used for navigation, warning signs, they trigger actions, and the show status for many things. People need icons to be readable beyond language barrier.

 

This leads to the most important principles of icon design, clarity, readability, alignment, brevity, consistency, and personality.

Course Graphics – Style B

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Course Graphics – Style B

For this training, I was instructed to create a course graphic for the style B. Since this design allows you to add in an image, I decided to use one that is based on the black power movement. When I thought of this course I thought it would look good with the accent of orange. Overall, I believe this is a successful course graphic.

STA Winter Presentations

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STA Winter Presentations

Over the winter break I was able to work on 3 different projects that help advance my skills in many different programs. I learned how to create different course graphic assets, create an appealing design for websites, and learned how to construct a presentable powerpoint. Here are my slides I presented:

Indesign Training

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Indesign Training

This week and the previous week I have been working on the Indesign training. I was instructed to use the images and article provided and create an appealing magazine spread.

I wanted the quotes to standout with a magenta color block and the images to either be on the top of the page or bottom. Typically, the first page had the top image and the second page had the bottom image. There was a little difficulty getting the text to reach the bottom one the font size was decreased, but overall this was a fun training to complete.