Summer Marketing

Pre-Roll Video with “Registration Open” Messaging

Project: Summer Marketing Pre-roll Videos
Client /Prof: Internal
Completion Status: Started Mar 20
Staff Guidance: Maddy
Description: Adding bubbles and banners with “registration open” messaging
To be completed: Mar. 22

The final pre-roll edit consists of adding bubbles and banners with “registration open now” messaging so that they can run after April 3. I designed the little bubble that appears at the beginning and animated it. I’m also planning on reusing a banner asset from a previous pre-roll video to add into the outro, again advertising that registration is now open.

Faculty Survey

Data Entry

Project: Faculty survey preliminary data entry
Client /Prof: Internal
Completion Status: Started Mar 7
Staff Guidance: Stacy
Description: Inputting initial data for the faculty service survey
To be completed: Mar. 10

This week, I helped input fabricated data to generate graphs for the faculty service survey. Stacy had set up a spreadsheet detailing which data to input and how to write it in properly, then a few of my fellow STAs and I filled out a UT Qualtrics form. The overall purpose of the survey is to measure faculty involvement in service positions, primarily within committees in their college, school, or unit.

Summer Marketing

$500 Intro for Pre-Roll Video

Project: Summer Marketing Pre-roll Videos
Client /Prof: Internal
Completion Status: Started Mar 6
Staff Guidance: Maddy
Description: Final export for $500 intro pre-roll.
To be completed: Mar. 10

My quest to become an After Effects master continues! For this pre-roll, I was tasked to take the newly-edited pre-roll (see last week) and add an intro specifically marketing the $500 courses. I was given an AI file with graphics to work with by Maddy. From there, I embedded the proper vector graphics into After Effects. The main animation was fairly simple, just having the colors of the course titles switch through a few different iterations. The hardest part was actually splicing the $500-specific animation into the existing video without messing up the already-finished transitions and pans, then cutting the entire video down to 30 seconds. I learned a lot about workflows in After Effects, since I had to edit compositions embedded in other compositions and figure out how the edits would cascade throughout. I’m really proud of the end result, especially because I wrote the color animations from scratch, keyframes and all!

Summer Marketing

Final $500 Screen Ad Export

Project: Summer Marketing Screen Ad for $500 courses
Client /Prof: Internal
Completion Status: Started Feb
Staff Guidance: Maddy
Description: Final export for $500 courses screen ad.
To be completed: Mar. 1

The screen ad is also finished! The last edits here consisted of updated the courses graphic to only include $500 courses (subliminal messaging at its finest!). Keep an eye out for these ads at the WCP and the Union!

Summer Marketing

Posters

Project: Summer Marketing Posters
Client /Prof: Internal
Completion Status: Started early Feb
Staff Guidance: Maddy
Description: Final exports
To be completed: Mar. 1

These are the final 11″ x 17″ posters for summer marketing. Thank you to Carrie and Lorena for being such great models!

https://sta.laits.utexas.edu/blog/2023/02/27/47874-2/