Summer 2025
Summer Marketing
First Day of Classes
Juneteenth
Freshmen Orientation
Transfer Orientation
HIS 315L
⋆｡°✩ Full course package
⋆｡°✩ Prof. wanted to show the continuities between the past and present
⋆｡°✩ Original course imagery –>
v.1
v.2
Sepia, grid lines
Sepia, blurred transition
☆ B&W and color, grid lines ☆
v.3
Fall Postcard
Initial Drafts
⋆｡°✩ Played around with the messaging, “my summer” vs “your summer”
⋆｡°✩ Explored different imagery (graduation, on campus, talking with friends)
Exploring Layouts & Taglines
⋆｡°✩ Collage allows for greater expression of summer (internships, staying on campus, traveling, etc.)
⋆｡°✩ The vertical column layout was a lot more balanced and easier to read
⋆｡°✩ Felt the original tagline didn’t align with our message and research. Needed to focus on the fact that students want to use summer to get ahead and complete course requirements
Final Tagline
⋆｡°✩ After settling on a tagline, we’re now focussing on which text should be the main tagline, our organization or message?