10/1 – 10/18

Fall Postcard (Brainstorming)

Initial brainstorming: We wanted to offer the team a first-person and third-person perspective option for the postcard. We took last year’s Alcalde ad and put it on the postcard, as well as stock images of people studying/on a laptop in various locations to illustrate how these classes can be taken *ANYWHERE*

Feedback: The team wanted to continue exploring both options. They liked how the diagonal line draws attention to the $500 sticker, but they also liked how the orange’s curved movement implies a wav– every summer. However, while the image had beautiful colors, the team wasn’t sure how to feel about the trendy clothing (it seemed fashion-ad-like) and how unrealistic it was to bring a laptop on the beach. They wanted something a little more realistic– maybe a student traveling in the city (but not Austin).

The team did appreciate all of the options still feeling very UT in their appearance (burnt orange and institutional).

first drafts:

drafts after feedback and meetings:

• The font was tweaked to be more legible
• gradient was utilized in the third person pov’s because it opened up more space for imagery
• a sticky note holding the QR code to our website
• still finding ways to incorporate the ” select $500 courses” into the scene
• there was a suggestion to see if we could put an image of UT in the laptop, so an image of t he tower can be faintly seen. This prompted a change in the background since the blue skies in the background and foreground were blending together.
  • shifted to more greenery in the background

• Changes (first person POV):
  • Cleaned up the font for legibility
  • Moved all the main text to the laptop screen (central)
  • Option with and without a $500 sticker ($500 is also mentioned on the back of the postcard)
  • QR code on a sticky note
  • Moved up laptop to reduce negative space