Chatter: Branding/Logo Ideas

First off, in case you don’t know what Piazza is, Piazza is “a course-based Q&A discussion board for students, professors, and TAs.” Furthermore, this winter break LAITS will be developing a replacement tool for Piazza that is unique to UT, and it will be called CHATTER. On that note, this new discussion board will need a logo/branding to accompany it.

For this assignment I was tasked to brainstorm some sketches for that logo/branding with the goal of getting directions and ideas down on paper. I was also asked to do three things throughout the process:

1. Do not feel like I must include a graphic element, since a text-based logo can be just as strong in the right cases.
2. Consider the tone of the brand: Friendly – Academic – Learning oriented – Community – Asking questions – Sharing knowledge – Safe-space
3. I was asked to please avoid Longhorn imagery, since it’s owned by TX Athletics

And with all of that in mind, I got down to business and sketched out some of my ideas. This is how they turned out:

My reasoning behind these sketches goes as follows:

1. “Chatter” in capital letters and make the spaces inside the A and R into chat boxes 💬
2. “Chatter” in lowercase letters and make the C and the spaces inside the a and e into chat boxes 💬
3. Chatter, but put the C inside a chat box
4. Chatter divided inside two chat boxes (my favorite version)
5. Learning version: person saying Chatter
6. Academic version: person saying Chatter
7. Option 4 but inside a laptop – because this discussion board will be online
8. Need Help? Chatter style poster (not the most viable option, I know)
9. Based on the squirrels on campus (since we cannot use Longhorn imagery)
10. Based on the squirrels on campus (since we cannot use Longhorn imagery)
11. Use the UT tower somehow, maybe as an exclamation mark