Summer Marketing

LAITS Student Landing Page

Project: LAITS landing page for students
Client /Prof: Internal
Completion Status: Started Feb 6
Staff Guidance: Maddy
Description: Webpage for LAITS website
To be completed: Feb. 20

I started working on a rough draft of a landing page for students on the LAITS website. The purpose of the page is to exist on the registrar and redirect students to a “one stop”. of sorts. The page will contain info on spring, summer, and fall classes, testing stream connectivity, and general info on LAITS.

Live prototype here.

The Joseph C. TenBarge Outstanding STA Award Announcement Graphics

Start: Jan 23th 2023

To be Completed: Jan 30th 2023

Client: LAITS

Staff Guidance: Maddy

Description: A brand-new award for outstanding STA excellence-The award was established to commemorate the founding director of LAITS, Joe TenBarge.  Joe was hired in 1998 to promote the integration of technology with teaching at the College of Liberal Arts.  Over the next 23 years, Joe transformed a fledgling department into a robust and respected service organization. One of Joe’s proudest creations is the LAITS Student Technology Assistant (STA) Program through which LAITS professional staff hire, train, and mentor UT undergraduates. 

The announcement graphic should keep minimal, simple and formal. The dark background such as velvet can help express the elegant style with minimal texture. So the first iteration is made on the blue velvet with subtle sparkle golden typography (serif).

However, the use of dark-blue velvet and golden serif make it old-fashion and lack of LAITS features. So we finally decided to find a waved-texture pattern and overlay LAITS color code on the top of it to make it modern and inclusive. The asset can also be used in studio display when remote studio make presentation with the awards.

The new background needs a more clean and bold typography as the waves has created lots of pattern. I finally choose the type family BentonSans, UT font, for this project. BentonSans is rich in different type weight as well as italic and All-cap versions. I combine BentonSans ExtraBold and BentonSan thin to differentiate the award name and award content.

The final version with following changes:

• The portrait of Joe looks isolated from the wave but the original gray background bend into the colorful wave with few contrast. So I decided to place UT capital campaign with lighter effect under Hoe’s portrait. I also used pen tool to transit between the text and portrait.
• For the text part, the contrast between thin and extrabold is too much so finally go with regular and extrabold. Maddy and I played with 3D effects to create dynamics and made the final layout.

Spring 2023 STA Poster

Final Drafts

Project: Spring 2023 STA Poster
Client /Prof: Internal
Completion Status: Started Jan 12
Staff Guidance: Maddy
Description: Final drafts
To be completed: Jan 23

The STA poster is complete! Very special thanks to Carrie for cleaning up the file and making final edits, and thanks to the design STAs for helping me edit the photos on time!

Summer Marketing

February Postcard

Project: Summer Marketing Feb. Postcard Update
Client /Prof: Internal
Completion Status: Started Jan 23
Staff Guidance: Maddy
Description: Postcard for summer courses.
To be completed: Feb. 6

This postcard is an important part of the marketing push for summer courses. I’ve started updating the colors and adding the $500 sticker from previous years.

Summer Marketing

Minors PDF

Project: Summer Marketing Minors PDF
Client /Prof: Internal
Completion Status: Started Jan 23
Staff Guidance: Maddy
Description: PDF file for LAITS website with info on minors.
To be completed: Feb. 6

This project consists of mainly making minor copy edits to the existing PDF, fixing minor typesetting issues, and updating some gradients and color choices.