Summer Marketing

Feb Post #2: Animated Instagram Reel listing the “Top 3 Reasons” to take UT summer online courses.

Spring Postcard: Finding our graduate to feature on the postcard :0

Summer Marketing – Social Media

February Reel #2

Top 3 Reasons to Take Summer UT Courses (in the style of the animated pre-roll)

IPE PPT QA

Project: Banner Design & WP content uploading for Prof. Xs, Instructional African Languages website
Client /Prof: Dell – Aguirre & Kwak
Staff guidance: De’sha
STA team members: Kate, Kyra, Lila, Shanda, Shriya
Description/plans: 9 PPT Modules to be reviewed and reformatted–make slides visually cohesive and match existing style guidelines (provided by De’sha in a standardized PPT example)

Nursing Module 2: recreate an animated graphic based on the client’s mockup. Also correct font sizes, spacing, etc.

Slide Animation

Summer Marketing

• Spring 2025 Postcard:
  • New design with the Spring 2024 Postcard graduate image
  • New design with a new graduate image
  • New design with a new traveling image

PSY339: Behavior Problems of Children

Project: Course Graphics
Client /Prof: Dr. Sara Villanueva
Description/Plans: Updating/creating new course graphics and imagery for PSY339 Spring 2025

Pre-roll Animation

PPT Content Slides

TA Monitor

Summer Marketing

Tuition Guide

• Five more classes were added:
  • ANT 403 Intro to Archaeological Studies
  • E 316/CL 315 World Literature
  • PSY 317L Intro to Stats for the Behavioral Sciences
  • CC 303 Intro to Classical Mythology
  • RTF 303C Intro to Media/Entertainment Industries

• Edits:
  • Added the new classes and shifted spacing to accommodate
  • Abbreviated some of the longer course names

Finalized Fall Postcard

Finalized Digital Display

• Removed department names (reduced text)

Finalized GPC Screensaver

• Kept the same as the previous year

10/1 – 10/18

Fall Postcard (Brainstorming)

Initial brainstorming: We wanted to offer the team a first-person and third-person perspective option for the postcard. We took last year’s Alcalde ad and put it on the postcard, as well as stock images of people studying/on a laptop in various locations to illustrate how these classes can be taken *ANYWHERE*

Feedback: The team wanted to continue exploring both options. They liked how the diagonal line draws attention to the $500 sticker, but they also liked how the orange’s curved movement implies a wav– every summer. However, while the image had beautiful colors, the team wasn’t sure how to feel about the trendy clothing (it seemed fashion-ad-like) and how unrealistic it was to bring a laptop on the beach. They wanted something a little more realistic– maybe a student traveling in the city (but not Austin).

The team did appreciate all of the options still feeling very UT in their appearance (burnt orange and institutional).

first drafts:

drafts after feedback and meetings:

• The font was tweaked to be more legible
• gradient was utilized in the third person pov’s because it opened up more space for imagery
• a sticky note holding the QR code to our website
• still finding ways to incorporate the ” select $500 courses” into the scene
• there was a suggestion to see if we could put an image of UT in the laptop, so an image of t he tower can be faintly seen. This prompted a change in the background since the blue skies in the background and foreground were blending together.
  • shifted to more greenery in the background

• Changes (first person POV):
  • Cleaned up the font for legibility
  • Moved all the main text to the laptop screen (central)
  • Option with and without a $500 sticker ($500 is also mentioned on the back of the postcard)
  • QR code on a sticky note
  • Moved up laptop to reduce negative space