For the STA Presentation, I have contributed to the poster–cutting out and inserting objects into the “Sergeant Pepper’s Lonely Hearts Club Band”-esque artwork–and an animation for Samantha Skinner. Samantha is headed to New York, so Suloni wanted something special for her send-off. Below is the product of that–a whimsy, Texan scene featuring a rad Gibson Memphis ES-355, white cowboy boots, and a rocking unicorn, of course.

All of the elements were cut and spliced together using photoshop and then animated using the Timeline tool. The background music is one of Samantha’s very own songs–Fold Your Arms!

 

I really enjoyed working on this animation–especially adding some Texas flair (i.e. Those Boots!).

 

I was assigned to make a few simple updates to a BASS flyer that was created by a previous STA, Roopa, in 2016. The updates included added text, slight reformatting of text, and a changed photo on the back. I also opted to alter the logo placement. Below is the original created by Roopa, followed by the update:

 

Six GGPlot visualizations (maps showing online course enrollment in different locations) for social media sharing need branding added and titles edited. The project head did not want to use the LAITS logos featuring the grid icon, so a new logo was created with just text.

For all visualizations, the titles were centered and realigned for better balance and LAITS Development Studio branding was added.

Below is a before and after:

 

Since LAITS has never utilized a formal brand style guide, Suloni tasked me with the exciting project of creating one! Due in part to my advertising major, I am exceedingly interested in branding and overall style/voice/appearance of brands. Simply put, this is a dream project for me.

A style guide, in it’s most basic form, is a rule book for representing a brand and should include main aspects like logo, typography, and colors.
For preparation, I went through through the Branding Suite folder in box and reviewed other companies’ style guides such as Twitter, Southwest, and Marvel.
First, I created a Google Doc with all the info (unstylized) that needed to be included in the style guide. Using Illustrator, I formatted this information to make the guide as accessible and as easy-to-understand as possible; that’s the key to style guides–usability.

Below is the current version of the LAITS Style Guide (this project is still in progress).
LAITS-StyleGuide

 

Update:

After many hours and finding out that illustrator does not allow you to add clickable links, THE STYLE GUIDE IS FINISHED!

The tidy LAITS Brand Style Guide now lives in Box here: https://utexas.box.com/s/5itjmthobtj4x9dpvr15kb78ykba88o7

 

I started working on a visualization project for the Dev. Studio using GG Plot. Thus far, learning GG Plot has consisted of a lot of trial and error. First, I developed a style guide outlining font families, font sizes, font faces, text color, background color, and bar colors.

For one visualization, I have successfully changes the fonts and background to match the style guide using this block of code (which can then be copy+pasted to make any visualization adhere to this font and bg style):

Original:

Updated:

Today I reformatted 2 sets of lecture slides for AFR303 from 4:6 to 16:9. Along with other general edits, the formatting specifications are in place to create not only cohesive lectures, but add a branding element as well to the course.