2024 Election Day Tomorrow/Election Day Today Voting PSA
Start: February 20, 2024
To be Completed by: February 29, 2024
Staff Guidance: De’sha
Description: For this year’s election, the client is looking for a new illustrations to be included in the Election Day Tomorrow and Election Day Today Voting PSA. They requested to follow the same pre-existing color palette, font families, and overall layout.
I started drawing some sketches and reused some from the previous voting PSAs to get a general idea of what the illustration would end up being.
Once I talked to De’sha, I proceeded to fully develop two designs by fully coloring it and adding dimension such as shadows.
After creating the illustrations, I started making the psa and getting the general layout/colors. For these iterations, however, I noted that the background color and letters were clashing making it difficult to read.
In my next iteration I address the previous issues by lowering the background tones and decreasing the illustrations’ opacity. I also tried out a slightly different layouts by showcasing two alignments of the text “POLLS ARE OPEN…”.
My last iteration consisted of minor adjustments, like all text being left aligned and making the VOTE sticker be the illustration for Tommorrow is Election Day voting PSA and the I VOTED sticker for Election Day Today voting PSA.
Elections Day Tomorrow
Election Day Today
PSY 333D – Introduction to Developmental Psychology Course Graphics
Start: February 19, 2024
To be Completed by: February 27, 2024
Staff Guidance: De’sha & Hayley Barnett
Client: Dr. Jessica Church-Lang
Description: The client requested for a new title card slide to replace the current title cards in an existing video. The professor has lectures with long titles that the existing title card had little space for. Thus, they asked for a new title card with enough space, similar color scheme, and with an additional logo/graphic, possibly from the intro video they provided.
I first decided to choose the purple background they provided to match the current graphics. Then I created the first iterations with two graphics found in the UT Box and positioned them to the left while leaving the right for the title. For the title, I left aligned it and centered.
The feedback I received consisted of:
- longer titles might be too crowded
- decreasing the icon size & moving it away from the edges
- change the “Professor” to “Dr.”
- using the blocks graphics
I created a couple more iterations with the feedback in mind, especially letting the title have more space for lectures with longer titles such as “Nature/Nurture, Active/Passive, Similar/Independent: Course Themes and Goals”.
The subsequent iterations were made from the left aligned text with the course title and professor’s name aligned with the block tower:
In the end, the client chose the layout with the title on top and the professor’s name at the bottom aligned with the blocks tower.