2026 Summer Marketing: Halloween Post
Over the past couple months, I have worked on the 2026 summer marketing Halloween post.
Ideation
Based on the ideas offered in the brief and by Nicholas, I began finding inspiration for color palette and composition. I found that I wanted to focus on portraying various Texas school mascots “trick-or-treating.”
After receiving feedback, I decided to focus in on the first direction.
Some of the feedback I received:
- a bit hard to tell which mascot is which
- to reconsider the overall perspective considering the alignment of the fence/sidewalk/skyline/door height
- maybe use less specific colors for the mascots in order to still convey the Halloween atmosphere.
Based on this feedback, I tried changing directions completely and creating graphics with a lot less color range and detail. However, I was encouraged to return to my original design as the mascots being in full color meant it was clear exactly who they are. So it was back to the drawing board.
Here is before and after another round of feedback.
- eliminated the ghost costume in order to show the entirety of Reveille
- switched Bevo to be the one offering treats in order to better communicate that other schools are visiting UT to take our classes
- changed the UNT mascot to the SMU stallion
- portrayed Reveille on all fours
- added trick-or-treating baskets with school logos to be extra clear which school is which
- mocked up placement for a banner with the main text
A few more tweaks.
- added red to Reveille’s costume to more clearly communicate that is it meant to be a vampire costume
- added hair, tail, and more stitches to SMU Stallion
- changed fence color
- added candy to Bevo’s bucket
Final Design!!
