STA Blog

Christmas At Winedale

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Christmas at Winedale

Project: 2024 Christmas at Winedale Poster

Client: LAITS Service Center

Staff Guidance: Leilani

Tools Used: Adobe Illustrator & Photoshop

Started: Oct 9, 2024

Completed: Oct 22, 2024

The Task

This year I was tasked with making the annual Christmas at Winedale flyer for the LAITS service center. I was super excited to take on a project like this because I love creating holiday themed designs! For this project the requested deliverables I had to create were a 5×7 postcard along with a 11×17 flyer that included all the information about the event and had a Christmas theme.

Starting Out

After reading thru the prompt I started my first draft. They wanted a Christmas theme color scheme and wood and garland embellishments, along with some necessary information.

So I created the poster below as my first draft.

On this first draft I got some great key feedback points to change.

  1. The audience is an older generation so this modern like design doesnt really fit their aesthetic.
  2. Three photos should be included so that people get to see more of the event
  3. Christmas should be cursive and Winedale should be in the font of their logo.
  4. Add more rustic Christmas elements

Making Changes

From here I created a new layout that more aligned with what the client wanted.

On this draft I got some great feedback to edit:

  1. Find a more holiday cursive
  2. Pick images that holistically represent the vent (one inside, one outside, & one of the venue)
  3. Make the images take up more space

The Final Design

After a couple more small tweaks and applying the previous edits I was able to get to the final!

Challenges & Takeaways

Overall this project was super fun to work on and allowed me to build my layout design skills. Some challenges I faced along the way of this project were:

  • The Timeline :One request as a part of this project was a specific amount of hours I worked on it, such as only one hour to make edits due to cost reasons. This was definitely a different way of working I had to approach which taught me how to work efficiently and design quicker with still good results.
  • The Audience: As a younger designer I naturally lean toward more modern designs so it was definitely a challenge to cater to the audience I was designing for. This was a great opportunity to work on this challenge and make sure audience is a key factor I am considering when designing.