Project: Travel Behavior & Demand Center
Project brief: The project’s brief was to design and develop a new logo and website for the TBD Center at The University of Texas at Austin, focusing on travel behavior and demand, alongside creating a new logo that encapsulates the center’s identity and mission. My goal was to provide a modern, user-friendly website that effectively communicated the center’s research, projects, and findings, along with a logo that was both compact and reflective of the center’s focus on movement and dynamism, as per the client’s preference for incorporating an arrow element similar to that in the CTR logo.
The Process: The process began with a collaborative effort between the design and development teams. My role primarily revolved around curating the website’s design and style, ensuring it aligned with the newly developed logo and the center’s branding requirements. This involved close coordination with the web development team, which focused on the technical aspects, including backend functionalities and ensuring the website’s performance and accessibility.
The Logo: My design process for the logo involved initial research and sketching, discussing different iterations, and making adjustments based on feedback. This iterative process, which included client consultations and refinements, resulted in a logo that was both representative of the TBD Center’s identity and visually aligned with the website’s overall design. The final logo was selected after several rounds of revisions, ensuring it met the client’s vision of being strong, compact, and dynamic, with the inclusion of an arrow within the letters to symbolize movement.
The Outcome: The outcome was a visually cohesive and functional website that not only met but exceeded the client’s expectations. The website, showcased at https://tbd.ctr.utexas.edu, effectively serves as a platform for the TBD Center to highlight its work and engage with its audience. The project was a testament to the power of collaborative teamwork and the importance of a client-centered design approach.