Visting Students Alcalde Advertisement
The Project Brief: The brief for this project was to create an engaging magazine advertisement for Alcalde magazine, aimed at promoting UT Austin’s summer online courses for visiting students. The goal was to design an ad that not only captured the essence of summer learning at UT Austin but also emphasized the flexibility and accessibility of these courses, allowing students to study from anywhere.
Notable Issues from the Past:
The Process: The process involved several stages of iteration and feedback. Starting with inspirations and initial design concepts, we explored different themes to capture the summer vibe and UT Austin’s brand. We experimented with various layouts, including simplistic designs with color backgrounds and more complex scenes that transported viewers to ideal study locations. Through collaborative feedback, we refined the ad to include elements like sunglasses and a cold drink to emphasize the leisure aspect of summer learning, alongside academic pursuits.
Significant attention was given to the ad’s textual content, ensuring clarity and engagement. This involved careful placement of the main message, adjusting font sizes for emphasis, and integrating the UT logo to strengthen brand identity. We also optimized the QR code for easy access to more information, ensuring a seamless user experience.
Feedback: Feedback from the team led to further refinements, such as adjusting the call to action and ensuring the UT Austin courses’ value proposition was clear. The final design balanced the ad’s visual and textual elements, resulting in an advertisement that was both aesthetically pleasing and informative. The project was a testament to the power of teamwork, creativity, and attention to detail, culminating in an advertisement that successfully marketed UT Austin’s summer online courses to prospective visiting students.
The Outcome: The outcome was a visually appealing advertisement that effectively communicated the ease and enjoyment of summer learning. Featuring a serene background that suggested a summer setting, the ad combined imagery of a laptop, sunglasses, and a refreshing drink to convey the idea of studying in a relaxed environment. The final design prominently featured the “UT AUSTIN” branding, along with a clear call to action for visiting students, highlighting the affordable course offerings available.
This Month’s Issue Cover + Finished Advertisement
