Activity: Sketch logos, draft in Photoshop or Illustrator, transform into a favicon, and mock up the design on different items. https://leilanimcabello.myportfolio.com/
This project’s purpose is to put oneself into words and distill the essence of a personality in written and visual language. It allows one to distill their personality, values, and aesthetic preferences into a simple and effective visual representation. By creating a wordmark logo of myself, I was able to establish a strong visual identity that can be used across various platforms, from social media to business cards.
Creating a wordmark logo requires a deep understanding of typography and branding. Throughout the process, I experimented with various typefaces and layouts to find the perfect balance between readability and aesthetics. The challenge was to create a wordmark that not only looks visually appealing but also aligns with my personality and style. I went through numerous trials and errors, testing different font weights, styles, and colors, until I arrived at the final design. The process taught me the importance of paying attention to every detail, from kerning and leading font selection, to creating a cohesive and memorable logo.
To me eyes are a form of looking into the soul, you can read so much about a person by looking into their eyes. I have a fond attachment to them which is why I decided to incorporate and mimic my own brown eyes into this logo of my name Leilani Cabello. Overall, I feel confident about the outcome of this project. Through understanding the medium and researching how wordmarks work, I believe I conveyed an idea of who I am. I was able to have creative freedom, learn more about typefaces, and understand some basics of Adobe Illustrator.
