Lesson 7: Logos

Long time no see! So far we’ve had a great first week returning from Spring Break and are now starting a new refreshing week. Only a few more weeks till the semester ends, so let’s give it our best all, shall we?

 

One of the biggest projects I was working on before the break was the Concepting and Sketching section of Lesson 7 on Logos. As you might remember from my last post, the purpose of this Lesson creation project is to make a bunch of whole new lessons and tutorial specifically on different topics future STAs will learn from and use as reference when getting to work on these projects. As you can see, this is the lesson 7 out of 9 or 10 that will be part of the new STA curriculum, and Lesson 7 is all about logos.

 

This specific lesson was divided into thee or four lessons, but I only partook in the creation of one of them with a fellow STA. We both devised a three part plan for this section that went as follows:

 

Part 1 – Logos 101

In this part we the basics of logos, as in a brief explanation on how they are formed by images, texts and shape, how they not only represent a brand’s image and personality, but also it’s heritage, how they must be timeless and adaptable, finally explaining a bit about the different styles of logos mascots, emblems, and pictorial marks.

 

Part 2 – Concepting and Sketching

In this part we went through the importance of minimalism, symmetry (and the different kinds of symmetry), and proportions in logo concepting and sketching. We also included a useful list of general logo do’s and don’ts addressing all phases of design like research, acknowledging trends, accounting for responsiveness, etc.

 

Part 3 – The Activity

This is the part I personally worked on the most. For this part I wrote down a general explanation on the different components of a logo lockup and the vocabulary involved. Then, I created a 9 step tutorial –including examples that I drafted myself– on how to design an original logo lockup: brandmark, work/lettermark, how to add it on different items of merchandise, how to turn it into a favicon, and finally how to add it all into a mockup website. At the end I also provided a helpful list of tips on logo design provided by a fellow STA. These are steps of my personal design:

We are still in need of feedback and are yet to draft the KB for this section of Lesson 7, so stay tuned for updates.