Save the Date STA Presentation Flyer
Recently, I was tasked to create the flyer for this year’s STA presentation. The theme for this presentation is art gallery.
IDEATION + SKETCHING
I began this project by drafting several different compositions for the flyer, starring my favorites.
The art director for this project, Shanda, agreed with my favorites, so I continued to tweak those specific layouts, using the LAITS logo for the color scheme.
This specific idea stood out to both of us, so I continued to refine it.
ITERATIONS
I found assets for the frames, and then began on the final. Here are some iterations with different font styles.
With this version, I played around with paint splatter backgrounds.
Shanda’s feedback led us closer in this direction, the right option being where we are currently at.