Iconography

What makes an effective icon that is both appealing and readable for the brand it is supposed to represent. This was my task that I have been working on for the past couple of weeks. How to create an effective icon.

I began with some research on the foundations of iconography. Icons are supposed to be compact, simplified symbol that represents an object, action or idea. They should be able to be read at first glance. This is important because icons are everywhere and are used for navigation, warning signs, they trigger actions, and the show status for many things. People need icons to be readable beyond language barrier.

 

This leads to the most important principles of icon design, clarity, readability, alignment, brevity, consistency, and personality.