Swedish Language Promo Designs Pt. 4

Project: Promo Designs for Swedish Language Course
Client: Smyth Johansson
Completion Status: Done!
Staff Guidance: Suloni Robertson
STA Team Members: Cristina (yo)
Description/Plans: To create the design for the “Find Your Spark” campaign promoting the Fall 2022 Swedish Language course.

 

From the four different ornate matchbox sketches I drew up last time, the client ended up choosing the one shown in the image to the left. So I started drafting on Illustrator, and here are some pics of the progress…

 

 

The final look of the matchbox itself looks like this, after adding color, texture, and old time-y print effects:

 

After the final design was approved, I was then tasked to reformat it for different printing and online promo purposes. I’ve finalized all designs now, and this is what they ended up looking like:

Fun Fact: The Digital Screen Ad deliverable looks different because ads like these are only on the viewer’s screen for a few seconds. There’s no time for them to read all the info. So to maximize the effectiveness of this design, we decided to replace the traditional paragraph with a the course information.

 

April 6th Note:

We got a request today for a final promo item on this! It’s a sticker, and here’s how that looks like…