Design Fundamentals: Branding Systems

 

Athena originally spearheaded the creation of this KB. I did a review of the training and provided feedback however she has graduated and is now a full-time employee out in the world! To go over what heavy edits I did: I replaced the banner that was in there to one that was a bit more design-y and graphic book design-y to reflect the idea of the training. I cut out a lot of the written reflection parts and focused more on how to build out a brand system. I did leave in one important reflection and review of a brand she has in there because it was essential to getting a basic understanding before an STA does it themselves. I just didn’t think it was good use of time to do a lot of typing and reviewing and better for the STAs to jump in and start actively trying it themselves.

 

With that being said I did major editing to the activity itself. I made more clear what the brandbooks each need to include and what to build out. There are two different briefs to choose from. I also added my own example as the first STA example for this training so that our trainees can see what one of these prompts actually ended up looking like. Maddy looked over the edits and approved it so it is now ready for the STAs to start going through!