First two rough mockups of the BA Sustainability Studies video monitor graphic with focus on general layout.
A third mockup with client feedback.
Two options for the video screen ad. The trees are fading outwards, the globe’s mockup is cleaner, and “Information Sessions” carries more weight.
Tried a drop shadow for the arrow around the globe.
Changed the globe logo to a white arrow, two options for color to see which best represents both Earth and Sustainability.
6 final mockups, each with a different combination of globe logo and image.
The client decided on the blue and green globe logo and boat photo. After a few minor changes–“COLA” in all caps, remove “major” from header text–the ad is finished.
Shown with guides.