This week I learned about the design and visuals that are used in webpages and further marketing! I spent Thursday going over all my design basic trainings and although many of the concepts covered were very basic, it introduced me to the world of psychology used in strategies behind simple design choices, such as color schemes, typography, etc. The chart below really stood out to me because I was though it was so interesting that research like this was put behind these designs.
I also learned about branding and the importance of brand system that go behind choosing how to market a certain topic. I learned what a brand system was and how they were used to maintain an identity for companies/organizations using branding. Looking at several companies displayed and their brand identities in ways such as logos and colors, it is clear that most companies go through a lot of strategizing and research to form minute details about the look of their brand. Although I knew having an eye for good design was very difficult, it was cool to learn about the critical thinking that goes behind a brand.
This next week I plan on completed my Grav site and then, hopefully being done with my trainings. I am looking forward to working on substantial projects afterwards with the rest of the LAITS team!