I was asked to create an 11″ x 17″ poster for the History Faculty New Book Series this academic year. The poster needed to contain event, author, and book information as well as photos of the authors and/or book covers. In order to display different styles, I created three initial drafts of the design varying in color scheme, layout, font, and graphical elements. These are pictured below:
I then chose only the latter two to send to the client for feedback per Suloni’s advice.
The client decided to go with the green poster’s style. Additionally, they requested the circular elements be changed to squares and that both the author portraits and the book covers be included in the design. Using this critique, the following designs were created: