COM 301E: Communications Foundations Online

LAITS is producing a foundations course for Moody College, COM 301E. I’ve been put in charge of art direction for the class, including the 20-30 second intro animation.

 

This project is a good learning experience for three reasons:
1) I have little experience in animation and while I’m not the animator, I am planning out the animation and keyframes,
2) I have never been an art director for other STAs like this before, and
3) as a team we will have to be extra considerate about communicating and collaborating during this new work from home COVID-19 situation.

 

The course is an overview of each of the Moody departments, from Speech Pathology to Journalism to Comm and Leadership. I want the intro animation to follow the class outline by featuring a single person processing ideas, to them sharing with a friend, to a group, and eventually communicating through mass media.

 

 

The style will be inspired by this GIF below. The fun colors, cute faces, and organic shapes feel energetic and current, which I know is an important part of Moody’s brand and the communications field in general.

 

Project: COM 301E
Client/Prof: Dr. Madeleine Redlick
Completion status: Planning intro
Staff guidance: Suloni Robertson, Valerie Tran, Quinn Hoinoski
STA team members: Me, TBD
Description/plans: Course development for COM 301E — creation of graphic assets: intro animation and title cards
To be completed: End of summer