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STA Blog

NWP Banner Complete

June 1, 2020 By Jake Engelberg

If you look back a couple posts, you would see how my work started on making a new icon/banner for The New Writers Project. At First, I started with trying to construct a physically proportional 3D icon as the book, but quickly began to notice its lack of clarity and visual “punch” due to its perspective. And so, I began experimenting with a sort of flattened, fake 3D perspective that i ended up liking a lot more. The rest of the time was spent on getting a colorful interesting background and better font choice for the banner. I played around with the shapes I used for the book, and layered them in a stair stepping geometric fashion. I liked the interest it adds to the banner without taking away from the icon itself, and it fills the empty space well, especially in context of the entire page.

Filed Under: 2019 Fall-Winter | Spring-Summer 2020

Jake Engelberg

Email jakengelberg@utexas.edu

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