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STA Blog

Logo Tutorial Redesign

September 28, 2016 By Anna Xu

Logo Tutorial Redesign

I redesigned the template for the symmetrical logo tutorial. I used illustrator to create a horizontally symmetrical badge. The color version of the logo was limited to a max of 3 colors. Suloni also requested to see the B&W logo on a black background. I created two versions of this: one with the original B&W logo on a black background and one where I inverted the B&W logo on a black background.

 

Final Logo: BW
Final Logo: Full Color
Final Logo: BW on Black
Final Logo: Inverted on Black

 

Previous Drafts

Sunset Logo
STA TEXAS Logo

 

For the sunset logo, I originally thought to create a camping or nature badge, something like what a boy scout would receive. After I created the 3-step gradient semi-circle, I didn’t know what I could add to it without surpassing the 3-color limit. I ended up discarding this draft after running into creators’ block. The Texas logo was one of the first logos I created. I wanted to use the word STA for the STA training template and noticed that you can spell Texas with STA. I also noticed that X was both horizontally and vertically symmetrical (and diagonally symmetrical, though that depends on the font), so I decided to use the X as the main feature in my symmetrical logo. Then I inserted the letters in the spaces of the “X”. I wanted to make “STA” stand out so I used a different color for those letters. I realize that the logo isn’t truly symmetrical because of the letters, but it loosely adheres to a horizontal and vertical symmetry.

Filed Under: 2016 - 2017

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