Since LAITS has never utilized a formal brand style guide, Suloni tasked me with the exciting project of creating one! Due in part to my advertising major, I am exceedingly interested in branding and overall style/voice/appearance of brands. Simply put, this is a dream project for me.
A style guide, in it’s most basic form, is a rule book for representing a brand and should include main aspects like logo, typography, and colors.
For preparation, I went through through the Branding Suite folder in box and reviewed other companies’ style guides such as Twitter, Southwest, and Marvel.
First, I created a Google Doc with all the info (unstylized) that needed to be included in the style guide. Using Illustrator, I formatted this information to make the guide as accessible and as easy-to-understand as possible; that’s the key to style guides–usability.
Below is the current version of the LAITS Style Guide (this project is still in progress).
After many hours and finding out that illustrator does not allow you to add clickable links, THE STYLE GUIDE IS FINISHED!
The tidy LAITS Brand Style Guide now lives in Box here: https://utexas.box.com/s/5itjmthobtj4x9dpvr15kb78ykba88o7