Project: Spring 2023 STA Poster
Client /Prof: Internal
Completion Status: Started Jan 12
Staff Guidance: Maddy
Description: Poster featuring all the LAITS STAs.
To be completed: Jan 25, 2023
This week, I finalized the card designs to five interchangeable templates. I also began laying them out on Illustrator. Aside from the poster, I’ve also been working on summer marketing plans.
Project: Spring 2023 STA Poster
Client /Prof: Internal
Completion Status: Started Jan 12
Staff Guidance: Maddy
Description: Poster featuring all the LAITS STAs.
To be completed: Jan 25, 2023
This week was slow, with not too many projects. I primarily worked on finding new ideas for summer marketing and drafting templates for the STA poster. The theme of this semester’s poster draws from vintage sports trading cards. I looked at the images Maddy had given me for inspiration as well as did my own research on the design of retro ephemera. After spending some time doing this, I made a few sketches on paper and brought a few into Illustrator.
I’ve been working through a new UTFC module. It’s been fairly straightforward, except that it’s been hard finding photos from the country specified. It’s a very small island in the Indian Sea, so there aren’t many usable photos.
I’ve also been working on the postcard for the summer courses. I think we’re close to reaching a good final layout.
This week, I’ve mainly been working on the postcard. We’ve finalized a layout and received new photos, so I’ve been editing the new images for use on the card. I still have to edit some of the colors and make a few font decisions, but here is the latest draft.
I’ve also finalized the screen ads that will appear on TV screens in buildings all over campus.
I’m currently working on the marketing campaign for UT summer courses. I was introduced to the project and to the marketing team last week, and gotten started on updating and redesigning the assets. This postcard is one of the print ads directed at freshmen to take summer classes at UT. I began with a wide variety of layout options, then narrowed it down to a few. I’ve been iterating on the color and text so far.
These graphics will appear on screens in UT buildings all over campus. The edits here are pretty minimal, mainly just updating dates and classes available.
This past week, the brochure finally reached completion. It’s super exciting to see how far it’s come from the beginning, and I’m really proud of how it ended up. I’ve seen how much my layout skills have improved during these past few weeks.
