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Luisa Matzner

Luisa Matzner

STA Poster Drafts, Pt. 2 and Summer Marketing

January 24, 2023 By Luisa Matzner

Spring 2023 STA Poster

Layout Drafts

Project: Spring 2023 STA Poster
Client /Prof: Internal
Completion Status: Started Jan 12
Staff Guidance: Maddy
Description: Poster featuring all the LAITS STAs.
To be completed: Jan 25, 2023

This week, I finalized the card designs to five interchangeable templates. I also began laying them out on Illustrator. Aside from the poster, I’ve also been working on summer marketing plans.

 

 

 

Filed Under: Fall 2022 - Spring 2023

STA Poster Drafts

January 17, 2023 By Luisa Matzner

Spring 2023 STA Poster

Research and Sketches

Project: Spring 2023 STA Poster
Client /Prof: Internal
Completion Status: Started Jan 12
Staff Guidance: Maddy
Description: Poster featuring all the LAITS STAs.
To be completed: Jan 25, 2023

This week was slow, with not too many projects. I primarily worked on finding new ideas for summer marketing and drafting templates for the STA poster. The theme of this semester’s poster draws from vintage sports trading cards. I looked at the images Maddy had given me for inspiration as well as did my own research on the design of retro ephemera. After spending some time doing this, I made a few sketches on paper and brought a few into Illustrator.

Filed Under: Fall 2022 - Spring 2023

Summer Marketing and UTFC

November 29, 2022 By Luisa Matzner

UTFC Greenscreen

Module 8.5B – Holidays and Celebrations

I’ve been working through a new UTFC module. It’s been fairly straightforward, except that it’s been hard finding photos from the country specified. It’s a very small island in the Indian Sea, so there aren’t many usable photos.

Summer Courses Marketing

Postcard

I’ve also been working on the postcard for the summer courses. I think we’re close to reaching a good final layout.

Filed Under: Fall 2022 - Spring 2023

Summer courses marketing

November 15, 2022 By Luisa Matzner

Summer Course Marketing

Freshman Postcard

This week, I’ve mainly been working on the postcard. We’ve finalized a layout and received new photos, so I’ve been editing the new images for use on the card. I still have to edit some of the colors and make a few font decisions, but here is the latest draft.

Screen Ad

I’ve also finalized the screen ads that will appear on TV screens in buildings all over campus.

 

Filed Under: Fall 2022 - Spring 2023

Marketing Graphics

November 8, 2022 By Luisa Matzner

Marketing for UT Summer Courses

Freshmen Postcard

I’m currently working on the marketing campaign for UT summer courses. I was introduced to the project and to the marketing team last week, and gotten started on updating and redesigning the assets. This postcard is one of the print ads directed at freshmen to take summer classes at UT. I began with a wide variety of layout options, then narrowed it down to a few. I’ve been iterating on the color and text so far.

Original postcard

Screen Ads

These graphics will appear on screens in UT buildings all over campus. The edits here are pretty minimal, mainly just updating dates and classes available.

 

 

Filed Under: Fall 2022 - Spring 2023

End of Brochure and More UTFC

November 1, 2022 By Luisa Matzner

Value Institute Brochure

Final Version

This past week, the brochure finally reached completion. It’s super exciting to see how far it’s come from the beginning, and I’m really proud of how it ended up. I’ve seen how much my layout skills have improved during these past few weeks.



UTFC Greenscreen Slides

7.5B Hair and Makeup

Filed Under: Fall 2022 - Spring 2023

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